Results 161 to 170 of about 104,425 (201)
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Influencing Social Media Influencers Through Affiliation
Marketing Science, 2022This paper studies how firms can strategically manage product reviews by social media influencers.
Amy Pei, Dina Mayzlin
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The Influence of Social Media on Organizational Socialization
2015 48th Hawaii International Conference on System Sciences, 2015The purpose of this study is to investigate how an internal social media tool impacts new hire socialization. Using an interpretive case study of a financial services company, this study finds that social media use helped the new hires experience social acceptance, role clarity, self-efficacy, and knowledge of organizational culture.
Ester Gonzalez 0001 +2 more
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Journal of Aesthetic Nursing, 2022
The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
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The role of social media in promoting a business has never been stronger. However, the same can be said for the potential for damage
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2023
In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands.
Yossie Rossanty +3 more
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In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands.
Yossie Rossanty +3 more
openaire +1 more source
Social Media Engagement for Global Influencers
SSRN Electronic Journal, 2021Consumers use social media to create content, generate online word-of-mouth, and communicate with brands and other consumers. Consumers engage with influencers who deliver content that is timely, entertaining, and interesting to them. Many influencers have a truly global following across the world.
Bentley, Kara +4 more
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The Economics of Influencers and Social Media Stardom
SSRN Electronic Journal, 2023This paper provides an overview of the economics of influencers and social media stardom. It presents the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences ...
Gänßle, Sophia, Budzinski, Oliver
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Virtual Influencers in Online Social Media
IEEE Communications Magazine, 2022Influencers are people on social media that distinguish themselves by the high number of followers and the ability to influence other users. While influencers are a long-standing phenomenon in social media, virtual influencers have made their appearance on such platforms only recently.
Conti, M, Gathani, J, Tricomi, PP
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Identification of influence in social media communities
International Journal of Web Based Communities, 2014Individual usage of social media is expected to have a growing impact on the corporate reputation of organisations. Influential users of social media can disseminate positive or negative information and opinions about products, services, brands or businesses among members of their online networks in the social media spaces.
Wouter Vollenbroek +3 more
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Social Media Influence on Social Justice
2023 International Conference on Information Management and Technology (ICIMTech), 2023Tanty Oktavia +5 more
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Influence Analysis in Business Social Media. [PDF]
, 2017 In this paper, we describe a novel data model for particular online business social networks such as Tripadvisor and Yelp: we also define a greedy influence maximization algorithm to determine the most influential users on the base of proper influence patterns.
Flora Amato +4 more
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