Results 281 to 290 of about 116,180 (297)

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp A Rauschnabel
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

Marketing with social media

Journal of the Australian Library and Information Association, 2022
openaire   +1 more source

Social media in marketing: A review and analysis of the existing literature

Telematics and Informatics, 2017
Ali Abdallah Alalwan, Nripendra P Rana, Yogesh K Dwivedi   +2 more
exaly  

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Journal of Relationship Marketing, 2020
Reham Shawky Ebrahim
exaly  

Social media and human need satisfaction: Implications for social media marketing

Business Horizons, 2015
Yu-Qian Zhu, Houn-Gee Chen
exaly  

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of Interactive Marketing, 2012
Sonja Gensler, Peter S H Leeflang
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Cáit Lamberton, Andrew T Stephen
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

The influence of perceived social media marketing activities on brand loyalty

Asia Pacific Journal of Marketing and Logistics, 2017
Ahmed Rageh Ismail
exaly