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Social Media Marketing in the Scandinavian Industrial Markets
International Journal of E-Business Research, 2013Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it.
Salo, Jari +4 more
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SMEs - social media marketing performance
International Journal of Web Engineering and Technology, 2013In today's hyper-connected globalised world, social media and online customer interactions are changing the way companies do business from the outside in. Our investigation concerns the monitoring of social media performance within SMEs and more particularly within Wales.
Hilary Berger, Chris Thomas 0006
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2021
The following research aims to discover the impact of social media in marketing for nonprofit choral organizations within the Delaware Valley area of the United States, defined as eastern Pennsylvania, western New Jersey, and northern Delaware. In order to ascertain this impact, six organizations were interviewed.
Gayle S. Freeman Moore +1 more
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The following research aims to discover the impact of social media in marketing for nonprofit choral organizations within the Delaware Valley area of the United States, defined as eastern Pennsylvania, western New Jersey, and northern Delaware. In order to ascertain this impact, six organizations were interviewed.
Gayle S. Freeman Moore +1 more
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Social media marketing for financial products
Proceeding of the 16th International Academic MindTrek Conference, 2012Traditionally the general German citizen is rather critical towards investing on the stock market. Despite, more and more broker houses offer their products on the German market and are competing for the end-consumer. Social media as tool are a very obvious tool for marketing in this context.
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Marketing and the domestication of social media
2017This chapter focuses on a set of actors who played a crucial role in the domestication of social media by marketing. It presents an exploration of the business of social media marketing agencies. The domestication of word of mouth on social media sites by marketing is not self-evident.
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Social Media und Social-Media-Marketing
2018In diesem Kapitel wird aufgezeigt, was unter Social-Media zu verstehen ist und warum viele Unternehmen ihr Engagement im Social-Media-Marketing verstarken sollten. Diese Ausfuhrung basieren auf meinem Werk „Praxisorientiertes Online-Marketing, 2018“.
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Social Media Marketing The new trends in marketing
2011No matter what field of activity a company belongs to, its task is always to be at the same place where its consumers are. Among other places, consumers can be nowadays found also on social networks. The development of social networks has led to new economy trends, new roles in business and new functions of business entities that did not exist until ...
Biloš, Antun +2 more
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eLucidate, 2014
There are undoubtedly many books on using social media technologies to market a service but few that cover several technologies in one guide. This step-by-step guide introduces different technologies and shows the reader how to make use of them to market a library service. The social media technologies covered include Facebook, wikis, video ...
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There are undoubtedly many books on using social media technologies to market a service but few that cover several technologies in one guide. This step-by-step guide introduces different technologies and shows the reader how to make use of them to market a library service. The social media technologies covered include Facebook, wikis, video ...
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2012
Η ταχεία εξέλιξη των Social Media και η συνεχείς αύξηση των χρηστών σε παγκόσμιο επίπεδο, έχουν οδηγήσει στην αύξηση της δύναμης της γνώμης των χρηστών και της επιρροής που ασκούν στις επαφές τους. Η ανάπτυξη του Web 2.0 έχει επιφέρει κρίσιμες αλλαγές στη συμπεριφορά των ατόμων και γενικότερα, στον τρόπο με τον οποίο οι χρήστες αναζητούν, αγοράζουν και
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Η ταχεία εξέλιξη των Social Media και η συνεχείς αύξηση των χρηστών σε παγκόσμιο επίπεδο, έχουν οδηγήσει στην αύξηση της δύναμης της γνώμης των χρηστών και της επιρροής που ασκούν στις επαφές τους. Η ανάπτυξη του Web 2.0 έχει επιφέρει κρίσιμες αλλαγές στη συμπεριφορά των ατόμων και γενικότερα, στον τρόπο με τον οποίο οι χρήστες αναζητούν, αγοράζουν και
openaire +3 more sources
2020
Vor dem Hintergrund der wachsenden Bedeutung von Social Media für das Marketing von Unternehmen werden in diesem Beitrag zunächst einige wichtige Rahmenbedingungen und Entwicklungen für das Social-Media-Marketing skizziert. Da ein erfolgreiches Social-Media-Marketing immer auch ein strukturiertes und durchdachtes Vorgehen erfordert, werden ein ...
openaire +3 more sources
Vor dem Hintergrund der wachsenden Bedeutung von Social Media für das Marketing von Unternehmen werden in diesem Beitrag zunächst einige wichtige Rahmenbedingungen und Entwicklungen für das Social-Media-Marketing skizziert. Da ein erfolgreiches Social-Media-Marketing immer auch ein strukturiertes und durchdachtes Vorgehen erfordert, werden ein ...
openaire +3 more sources