Results 261 to 270 of about 1,169,234 (275)

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp A Rauschnabel
exaly  

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2020
Fangfang Li, Jorma Larimo, Leonidas C Leonidou   +2 more
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

Social media metrics and analytics in marketing – S3M: A mapping literature review

International Journal of Information Management, 2018
Nikolaos Misirlis, Maro Vlachopoulou
exaly  

Persuasive messages, popularity cohesion, and message diffusion in social media marketing

Journal of Business Research, 2015
Hsi-Peng Lu
exaly  

Social media in marketing: A review and analysis of the existing literature

Telematics and Informatics, 2017
Yogesh K Dwivedi, Nripendra Rana, Raed Algharabat   +2 more
exaly  

Social media marketing

Datenschutz und Datensicherheit - DuD, 2011
openaire   +2 more sources

Cancer misinformation on social media

Ca-A Cancer Journal for Clinicians
Stacy Loeb
exaly