Results 271 to 275 of about 1,169,234 (275)

The future of social media in marketing

Journal of the Academy of Marketing Science, 2019
Gil Appel, Lauren Grewal, Rhonda Hadi
exaly  

Social media and human need satisfaction: Implications for social media marketing

Business Horizons, 2015
Yu-Qian Zhu
exaly  

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of Travel and Tourism Marketing, 2011
Basak Denizci-Guillet
exaly  

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of Interactive Marketing, 2012
Sonja Gensler, Mohammad Eko Fitrianto
exaly  

I’m a believer! Believability of social media marketing

International Journal of Information Management
Rory Mulcahy, Aimee Riedel
exaly