Social media marketing - Open Access .click

International Journal of Social Entrepreneurship and Innovation, 2013
This chapter aims at shedding the light on the rising global phenomena of social media marketing either in the B2C or in the B2B markets. Specifically, the chapter provides a review and synthesis of the prominent literature on social media marketing as well as examining the best practices of companies that use social media platform to achieve marketing
Yoosuf Cader, Afraa Abdulla Al Tenaiji
+5 more sources

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of Travel and Tourism Marketing, 2011
The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on 23 social media sites was evaluated according to 18 criteria ...
Basak Denizci Guillet
exaly +2 more sources

Ethics in social media marketing

Aslib Journal of Information Management, 2019
Purpose Consumer-generated online product reviews (OPRs) have become a crucial source of information for consumers; however, OPRs are increasingly being incentivized. The purpose of this paper is to find a method of sponsorship and disclosure that could be considered ethically sound.
Wen-Chin Tsao, Tz-Chi Mau
openaire +1 more source

social media
marketing
9. industry and infrastructure

purchase intention
social networks
e-marketing

business
12. responsible consumption
internet