Results 21 to 30 of about 1,871,073 (363)

The Knowledge, Attitude, and Practice of the Adoption of Green Fashion Innovation

Journal of Open Innovation: Technology, Market and Complexity, 2020
Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on ...
Alaeddin Ahmad, Yasmeen Madi, Mohammad Abuhashesh, Nawras M. Nusairat, Ra’ed Masa’deh   +4 more
doaj   +1 more source

Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust

Jurnal Aplikasi Bisnis dan Manajemen, 2023
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents.
Muhammad Rizky, Lilik Noor Yuliati, Nur Hasanah   +2 more
doaj   +1 more source

The influence of social media marketing activities on customer loyalty: A study of e-commerce industry

International Journal of Data and Network Science, 2023
Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm.
Bui Thanh Khoa, T. Huynh
semanticscholar   +1 more source

Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?

Sustainability, 2023
The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a ...
Meimona Abdelrhim Bushara, A. Abdou, Thowayeb H. Hassan, A. Sobaih, Abdullah Saleh Albohnayh, Waleed Ghazi Alshammari, M. Aldoreeb, A. Elsaed, Mohamed Ahmed Elsaied   +8 more
semanticscholar   +1 more source

Social Media and Marketing

Maketingu Janaru, 2021
More than a decade has passed since the emergence of major social media services such as Twitter and Facebook, and these services have attracted considerable attention from both practitioners and academics.
Hikaru Yamamoto
doaj   +1 more source

The impact of social media marketing on purchase intention: The mediating role of brand trust and image

International Journal of Data and Network Science, 2023
This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on customer
H. Salhab, A. Al-Amarneh, Sameer M. Aljabaly, Munif Zoubi, Mohammed Othman   +4 more
semanticscholar   +1 more source

Social Media Marketing Research

IJEBD (International Journal of Entrepreneurship and Business Development), 2023
Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles.
Rahma Dafitri, Arianis Chan, Ratih Purbasari   +2 more
doaj   +1 more source

Using social media marketing in the digital era: A necessity or a choice

International Journal of Research In Business and Social Science, 2023
Today is the era of digitalization. Nowadays, people prefer to attach their lives to social media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Musammat Tahmina Khanom
semanticscholar   +1 more source

PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP LOYALITAS BRAND YANG DIMEDIASI EKUITAS BRAND DAN KEPERCAYAAN BRAND PADA PELANGGAN INDIHOME SURABAYA [PDF]

, 2023
Penelitian ini bertujuan untuk menganalisa pengaruh social media marketing activities terhadap loyalitas brand yang dimediasi ekuitas brand dan kepercayaan brand pada pelanggan Indihome Surabaya. Teknik pengambilan sampel menggunakan probability sampling
MAZIDAH, FIRLI LAILATUL
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Recent Trends in Social Media Marketing Strategy

Jurnal Minfo Polgan, 2023
The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy.
Wayan Sri Maitri, Suherlan Suherlan, Riyan Dwi Yulian Prakosos, Agus Dedi Subagja, Abu Muna Almaududi Ausat   +4 more
semanticscholar   +1 more source