Comparing TOPSIS and VIKOR to prioritize international communication interventions across digital platforms. [PDF]
Liu Y, Wang J, Shi B.
europepmc +1 more source
Local Tests of English in Global Contexts: A Malaysian Case Study
ABSTRACT Global tests of English are usually used globally and local tests locally. However, this global–local dichotomy has been challenged by test localisation, globalisation and glocalisation. An emerging critical question in this regard is whether local tests of English can be used locally and globally at the same time.
M. Obaidul Hamid, Mohd Faiz Mohd Yaakob
wiley +1 more source
Multimodal repair in the semiotic landscape for social and political commentary. [PDF]
Firoozkohi AH +3 more
europepmc +1 more source
Address Terms of Brotherhood in the Indian Online Gaming Community
ABSTRACT Indian gamers are part of the Indian society as well as a globalised gaming community. To navigate this cultural dissonance, they can use address terms to reflect and create their double or divided identities. This article investigates forms and functions of kinship terms that are connected to the concept of brother ‘male sibling’, for example,
Linnea Garlepow
wiley +1 more source
A study on university students' cognition, attitudes toward usage and preservation of Chinese dialects in Xinjiang: a sustainability-oriented perspective. [PDF]
Ma Y, Bao H, Ke X.
europepmc +1 more source
Introduction: Address Terms in World Englishes
ABSTRACT This special issue explores variations in English address terms across world Englishes, highlighting how globalization and digital communication continue to shape their use. While Western Englishes like British and American English show a decline in hierarchy‐stressing terms (e.g.
Anke Lensch +2 more
wiley +1 more source
Analysis of the work, health and well-being experience of immigrant personal support workers in minority language contexts in Canada: Scoping review protocol. [PDF]
Philibert L +8 more
europepmc +1 more source
Address between power and solidarity in audiovisual material in the case of Grey's Anatomy
ABSTRACT This study investigates cross‐linguistic variation in forms of address by examining the American prime‐time television series Grey's Anatomy, comparing the original English version and the German dubbing in season 1 (2005) and season 20 (2024).
Lisa‐Christine Altendorf
wiley +1 more source
Frequency-Based Professionalism Evaluation of (ing) and (t)-Deletion in England and Pennsylvania. [PDF]
Schleef E, Mackay B, Pflaeging J.
europepmc +1 more source
Address Terms in Communication Between Fashion Companies and Their Customers on Instagram
ABSTRACT This article investigates the ways in which three global fashion brands, Princess Polly (Australia), Adore Me (United States) and Cider (China), address customers in their Instagram comments and captions during a 3‐month period in 2022. The analysis focuses on positive politeness markers such as the use of first names, nicknames and friendship/
Minna Nevala, Hanna Limatius
wiley +1 more source

