Results 211 to 220 of about 7,079,682 (287)
Some of the next articles are maybe not open access.
Journal of Interactive Advertising, 2020
Via the unprecedented interactivity of social media, social media personae can build strong relationships with followers. Such relationships, which carry great marketing potential, appeal to corporations and brands.
Shupei Yuan, Chen Lou
semanticscholar +3 more sources
Via the unprecedented interactivity of social media, social media personae can build strong relationships with followers. Such relationships, which carry great marketing potential, appeal to corporations and brands.
Shupei Yuan, Chen Lou
semanticscholar +3 more sources
International Journal of Hospitality Management, 2019
This study examines customer’s decision making when purchasing food product through O2O commerce applying the elaboration likelihood model (ELM) and the technology acceptance model (TAM).
Jee-Won Kang, Young Namkung
semanticscholar +3 more sources
This study examines customer’s decision making when purchasing food product through O2O commerce applying the elaboration likelihood model (ELM) and the technology acceptance model (TAM).
Jee-Won Kang, Young Namkung
semanticscholar +3 more sources
Are information quality and source credibility really important for shared content on social media?
International Journal of Contemporary Hospitality Management, 2019Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media ...
B. Dedeoğlu
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When credibility attacks: The reverse impact of source credibility on persuasion
Journal of Experimental Social Psychology, 2006Abstract Recent research on the self-validation hypothesis suggests that source credibility identified after message processing can influence the confidence people have in their own thoughts generated in response to persuasive messages ( Brinol, Petty, & Tormala, 2004 ).
Zakary L. Tormala +2 more
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Journal of Travel Research, 2023
This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of ...
P. Nguyen +2 more
semanticscholar +1 more source
This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of ...
P. Nguyen +2 more
semanticscholar +1 more source
New Media & Society, 2023
While many scholars have explored the norms central to the success of social media influencers, credibility is a necessary attribute of creator presentation that remains underexplored.
Mariah L. Wellman
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While many scholars have explored the norms central to the success of social media influencers, credibility is a necessary attribute of creator presentation that remains underexplored.
Mariah L. Wellman
semanticscholar +1 more source
Asia Pacific Journal of Tourism Research, 2023
Tourism live streaming has gradually come into the public's sight and become an important channel to entertain and obtain information. However, how to retain users is the focus of tourism live streaming stakeholders.
Wenyuan Sang, Siyu Ji, Bo Pu, I. Phau
semanticscholar +1 more source
Tourism live streaming has gradually come into the public's sight and become an important channel to entertain and obtain information. However, how to retain users is the focus of tourism live streaming stakeholders.
Wenyuan Sang, Siyu Ji, Bo Pu, I. Phau
semanticscholar +1 more source
Journal of Marketing Theory and Practice, 2021
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
We investigate the effects of social media influencers’ (SMIs) intimate self-disclosure (ISD) on consumers’ intent to purchase products from an endorsed brand through the underlying mechanisms of source credibility, parasocial relationships, and brand ...
Fernanda Polli Leite +1 more
semanticscholar +1 more source
Tourism Planning & Development, 2023
This study used Source Credibility Theory (SCT) to examine the effect of the source credibility factors (SCFs) of travelers’ electronic word of mouth (eWOM) and their adoption on tourists’ hotel booking and review sharing intention.
Gobinda Roy +4 more
semanticscholar +1 more source
This study used Source Credibility Theory (SCT) to examine the effect of the source credibility factors (SCFs) of travelers’ electronic word of mouth (eWOM) and their adoption on tourists’ hotel booking and review sharing intention.
Gobinda Roy +4 more
semanticscholar +1 more source
Accuracy and Political Bias of News Source Credibility Ratings by Large Language Models
Web Science Conference, 2023Search engines increasingly leverage large language models (LLMs) to generate direct answers, and AI chatbots now access the Internet for fresh data.
Kai-Cheng Yang, F. Menczer
semanticscholar +1 more source