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SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]

open access: yesSport Mont, 2006
Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
doaj  

Complementary sources of financing cultural institutions – economic activity (services, trade, property management), investment of free funds and sponsorship

open access: yesPrawo Budżetowe Państwa i Samorządu, 2022
This article is focused on sources of financing for cultural institutions, for which the Authors recognize economic activity (services, trade, property management), allocating free funds and sponsorship. The text is narrowed to sources of financing which
Bartosz Kołaczkowski   +1 more
doaj   +1 more source

Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]

open access: yesInternational Journal of Management, Accounting and Economics, 2015
We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
doaj  

THE STRATEGIC DECISION OF COMMERCIAL SPONSORSHIP AMONG INDONESIA ADVERTISERS: A DELPHI STUDY

open access: yesJurnal Ekonomi dan Bisnis, 2019
The study attempts to discern how Indonesia advertiser look at the strategic decision of commercial sponsorship within today Indonesia market, which was done by using Delphi method.
La Ode Muhammad Restu Prada   +1 more
doaj   +1 more source

Alcohol and fast food sponsorship in sporting clubs with junior teams participating in the ‘Good Sports’ program: a cross‐sectional study

open access: yesAustralian and New Zealand Journal of Public Health, 2020
Objective: To examine: alcohol and fast food sponsorship of junior community sporting clubs; the association between sponsorship and club characteristics; and parent and club representative attitudes toward sponsorship.
Sharleen Gonzalez   +12 more
doaj   +1 more source

Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

open access: yesBMC Public Health, 2006
Background Sports sponsorship is a significant marketing tool. As such, it can promote products that pose risks to health (eg, high fat and high sugar foods) or it can promote health-supporting products (eg, sporting equipment and services).
Signal Louise   +3 more
doaj   +1 more source

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

open access: yesPhysical Culture and Sport: Studies and Research, 2023
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and ...
Dos-Santos Manuel Alonso   +3 more
doaj   +1 more source

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

open access: yesFEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel   +13 more
wiley   +1 more source

Next‐generation proteomics improves lung cancer risk prediction

open access: yesMolecular Oncology, EarlyView.
This is one of very few studies that used prediagnostic blood samples from participants of two large population‐based cohorts. We identified, evaluated, and validated an innovative protein marker model that outperformed an established risk prediction model and criteria employed by low‐dose computed tomography in lung cancer screening trials.
Megha Bhardwaj   +4 more
wiley   +1 more source

LEGAL, ACCOUNTING AND FISCAL ASPECTS CONCERNING SPONSORSHIP AND PATRONAGE [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2018
In this paper I presented the result of the specialised doctrine study, but also that of the study of the legislation that regulates sponsorship and patronage. The object of sponsorship and patronage is to freely grant financial means or material goods.
BENGESCU MARCELA
doaj  

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