Results 21 to 30 of about 464,233 (251)
Maketingu Janaru, 2023 Corporations have been supporting the arts in Japan for many years. However, recent attention has focused not only on funding, but also on cases in which companies themselves operate art places, in which art exists to support communities with ...
Makiko Kawakita, Yasushi Sonobe
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THE STRATEGIC DECISION OF COMMERCIAL SPONSORSHIP AMONG INDONESIA ADVERTISERS: A DELPHI STUDY
Jurnal Ekonomi dan Bisnis, 2019 The study attempts to discern how Indonesia advertiser look at the strategic decision of commercial sponsorship within today Indonesia market, which was done by using Delphi method.
La Ode Muhammad Restu Prada +1 more
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Australian and New Zealand Journal of Public Health, 2020 Objective: To examine: alcohol and fast food sponsorship of junior community sporting clubs; the association between sponsorship and club characteristics; and parent and club representative attitudes toward sponsorship.
Sharleen Gonzalez +12 more
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Prawo Budżetowe Państwa i Samorządu, 2022 This article is focused on sources of financing for cultural institutions, for which the Authors recognize economic activity (services, trade, property management), allocating free funds and sponsorship. The text is narrowed to sources of financing which
Bartosz Kołaczkowski +1 more
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SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]
Sport Mont, 2006 Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
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Identifying associations between sport sponsorship decision-making variables
South African Journal of Economic and Management Sciences, 2004 Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
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Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]
International Journal of Management, Accounting and Economics, 2015 We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
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The Influence of Sponsor-Event Congruence in Sponsorship of Music Festivals [PDF]
, 2014 This paper focuses the research on the Influence of Sponsor-Event Congruence toward Brand Image, Attitudes toward the Brand and Purchase Intention. Having reviewed the literatures and arranged the hypotheses, the data has been gathered by distributing ...
Gayatri, G. (Gita) +1 more
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Physical Culture and Sport: Studies and Research, 2023 The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and ...
Dos-Santos Manuel Alonso +3 more
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Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012
Binus Business Review, 2013 The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011.
Septian Willy Yanto +1 more
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