Results 31 to 40 of about 153,806 (151)
Basic Elements of Sponsorship Contract in Sport
Sponsorship represents very important source of finances for many sports organizations. The aim of the article is to analyze structural elements of sponsorship contract and to propose a proper definition of a sponsorship contract, while leaning on the ...
Tone Jagodic, Zlatko Mateša
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Building Brand Image Through Sports Sponsorship in Saudi Arabia [PDF]
Sponsorship refers to a business relationship in which a company provides financial support, services, or resources to an individual, event, or organization.
Saud Abdulla Alsahli, Iyad A. Al-Nsour
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Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
While discussion and media coverage of esports (i.e., organized competitive video gaming) has dramatically increased since 2016, the use of esports by established consumer brands has not been emphasized in the sport marketing and sponsorship literature ...
Gawrysiak Joey +3 more
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Araştırmanın amacı Gençlik ve Spor Genel Müdürlüğü’ne bağlı spor federasyonlarında görev yapan personelin eğitim düzeyi, görev durumu ve hizmet süresine göre sponsorlukla ilgili görüşlerini saptamak ve araştırma sonuçlarına dayalı olarak önerilerde ...
Gülcan Şahin, Oğuz Özbek
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The Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing.
Sara Keshkar +12 more
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Designing an Investment Attraction Model in Sports Projects [PDF]
Specialized sports venues and infrastructures are considered the most important factors in the development of sports, and investment has a high sensitivity in the growth and promotion of this sector; Therefore, the current research was carried out with ...
Leila Moslehi, Amir Hossein Labbaf
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MARKETING STRATEGY OF SPONSORSHIP IN SPORT [PDF]
The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that marketing team undertakes during the realisation and when
Nebojša Maksimović +2 more
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Resettlement Experiences of Syrian Refugees in Gatineau, Quebec
Quebec has resettled a large number of Syrian refugees since 2015 through state and private sponsorship, two types of refugee sponsorship that provide distinct forms of support.
Anyck Dauphin, Luisa Veronis
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Mediating role of trust in the relationship between sport sponsorship and customer loyalty
Purpose This paper studied the elements of sponsorship that can lead to loyalty using trust as a mediator in a lesser-known sports in Ghana.Design/methodology/approach This study adopted a quantitative method with respondents drawn from administration ...
Mustapha Iddrisu +3 more
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Sponsorship: a form of prostitution or a form of traditional gender relations?
This chapter reviews data from earlier empirical research to consider the boundaries between the social position of women as indicated by their personal, family and sexual relationship.
Malgorzata Fuszara
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