Results 21 to 30 of about 153,806 (151)

Art Place as Media:

open access: yesMaketingu Janaru, 2023
Corporations have been supporting the arts in Japan for many years. However, recent attention has focused not only on funding, but also on cases in which companies themselves operate art places, in which art exists to support communities with ...
Makiko Kawakita, Yasushi Sonobe
doaj   +1 more source

THE STRATEGIC DECISION OF COMMERCIAL SPONSORSHIP AMONG INDONESIA ADVERTISERS: A DELPHI STUDY

open access: yesJurnal Ekonomi dan Bisnis, 2019
The study attempts to discern how Indonesia advertiser look at the strategic decision of commercial sponsorship within today Indonesia market, which was done by using Delphi method.
La Ode Muhammad Restu Prada   +1 more
doaj   +1 more source

Alcohol and fast food sponsorship in sporting clubs with junior teams participating in the ‘Good Sports’ program: a cross‐sectional study

open access: yesAustralian and New Zealand Journal of Public Health, 2020
Objective: To examine: alcohol and fast food sponsorship of junior community sporting clubs; the association between sponsorship and club characteristics; and parent and club representative attitudes toward sponsorship.
Sharleen Gonzalez   +12 more
doaj   +1 more source

Complementary sources of financing cultural institutions – economic activity (services, trade, property management), investment of free funds and sponsorship

open access: yesPrawo Budżetowe Państwa i Samorządu, 2022
This article is focused on sources of financing for cultural institutions, for which the Authors recognize economic activity (services, trade, property management), allocating free funds and sponsorship. The text is narrowed to sources of financing which
Bartosz Kołaczkowski   +1 more
doaj   +1 more source

Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

open access: yesBMC Public Health, 2006
Background Sports sponsorship is a significant marketing tool. As such, it can promote products that pose risks to health (eg, high fat and high sugar foods) or it can promote health-supporting products (eg, sporting equipment and services).
Signal Louise   +3 more
doaj   +1 more source

LEGAL, ACCOUNTING AND FISCAL ASPECTS CONCERNING SPONSORSHIP AND PATRONAGE [PDF]

open access: yesAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2018
In this paper I presented the result of the specialised doctrine study, but also that of the study of the legislation that regulates sponsorship and patronage. The object of sponsorship and patronage is to freely grant financial means or material goods.
BENGESCU MARCELA
doaj  

The impact of unhealthy food sponsorship vs. pro-health sponsorship models on young adults’ food preferences: a randomised controlled trial

open access: yesBMC Public Health, 2018
Background Unhealthy foods are promoted heavily, through food company sponsorship of elite sport, resulting in extensive exposure among young adults who are avid sport spectators.
Helen Dixon   +6 more
doaj   +1 more source

Perspectives on the Development of Sponsorship of Catholic Ministerial Organizations with Particular Reference to Health Care

open access: yesThe Person and the Challenges, 2019
Sponsorship in this paper is the formal relationship between an authorized Catholic organization and a recognized apostolic undertaking to promote and sustain Christ’s ministry to people in need. Sponsorship is not a static reality. Radical changes which
Paweł Kaleta
doaj   +1 more source

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

open access: yesPhysical Culture and Sport: Studies and Research, 2023
The aim of the article is to explain attitudes towards the sponsors of a sporting event from brand management, especially considering the perceptions of congruence with the sponsor, quality, value, and two less common variables of innovation and ...
Dos-Santos Manuel Alonso   +3 more
doaj   +1 more source

Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012

open access: yesBinus Business Review, 2013
The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011.
Septian Willy Yanto   +1 more
doaj   +1 more source

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