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Unhealthy sponsorship in sport: a case study of the AFL
Australian and New Zealand Journal of Public Health, 2018 Objective: To analyse the presence of unhealthy sponsorship on Australian Football League (AFL) club websites and player uniforms. Methods: An audit of AFL club websites and playing uniforms identified sponsors and used a traffic light system to ...
Ainslie Sartori +2 more
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Sponsorship - Attitudinal Effects of Sponsorship
, 2009 Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country.
Jansson, Wiktor +2 more
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Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising
Frontiers in PsychologyIntroductionAs social media platforms increasingly rely on native advertising embedded within user feeds, an open question is whether sponsored posts garner comparable, greater, or reduced attention relative to surrounding non-sponsored content.
Maike Hübner +4 more
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MARKETING STRATEGY IN SPORTS SPONSORSHIP [PDF]
Sport Mont, 2012 Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results.
Srećko Novaković
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eSports’ Event Sponsorship: Sponsor’s Brand Authenticity, Brand Equity and Purchase Intention
BAR: Brazilian Administration ReviewObjective: the goal of the study is to expand the current knowledge of sponsorship within the scenario of eSports whose novelty inherits many challenges that are important to improve future management decisions in broader sports contexts.
Lucas Ribeiro da Silva +1 more
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Zing Microwave and Flow Chemistry Conference (Napa Valley, USA, July 20–23, 2013)
Green Processing and Synthesis, 2013 Kirkby Matthew
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How Sponsors Should Bring Relevant-Added Value to Esports
Scientific Annals of Economics and Business, 2020 This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry.
Bruno Duarte Abreu Freitas +2 more
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Obra DigitalSponsorship offers marketing benefits of a brand association and, for some sponsors, a functional congruence with the brand, having a participatory role for the property.
John Fortunato
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Redirecting Amounts from Tax Owed by Companies for Sponsorships
CECCAR Business ReviewStarting from 1 January 2024, the Government Emergency Ordinance No. 115/2023 brings a series of changes and additions to the Fiscal Code with regard to redirecting profit tax for sponsorship and/or acts of patronage and for granting private scholarships.
Lucian CERNUȘCA
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