Results 11 to 20 of about 153,806 (151)

Knowledge, views and experiences of gambling and gambling‐related harms in different ethnic and socio‐economic groups in New Zealand

open access: yesAustralian and New Zealand Journal of Public Health, 2012
Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker   +2 more
doaj   +1 more source

The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events

open access: yesEuropean Journal of Tourism Research, 2017
Though there is a large body of literature and research on sponsorship of sports events, it seems that previous research on firm sponsorship of sports events has narrowly focused on sponsorship from a customer perspective.
Terje Slåtten   +4 more
doaj   +1 more source

Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran [PDF]

open access: yesResearch in Sport Management and Marketing, 2022
Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study.
Akbar Jaberi, Zahra Barkhordar
doaj   +1 more source

The Impact of Social Media and The Presence of Fans at A Sports Event to Attract Private Sector Sponsors

open access: yesActive: journal of physical education, sport, health and recreation, 2020
The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors.
Mohammad Saeid Kiani   +2 more
doaj   +1 more source

Starting a Research Career in Cardiology: Advice for Fellows in Training and Early-Career Cardiologists

open access: yesMethodist DeBakey Cardiovascular Journal, 2022
Launching an academic career in cardiology can be challenging. Mentorship has long been considered a core component in the academic career advancement of trainees across different disciplines and career stages, including cardiovascular disease.
Nino Isakadze   +4 more
doaj   +1 more source

Private Sponsorship of Rural Development Broadcasts on Radio in Southwest Nigeria

open access: yesJournal of Agricultural Extension, 2014
The study explored the private sponsorship prospects of rural development broadcasts (RDBs) on radio in Southwest Nigeria. Forty private sponsors of programmes were randomly selected for the study.
I O Badiru, A E Adekoya
doaj   +4 more sources

Sponsorship of oncology clinical trials in the United States according to age of eligibility

open access: yesCancer Medicine, 2020
Background The sponsorship mix of trials relevant to young people with cancer has not been reported. Understanding this sponsorship mix may have implications for policies and regulations related to pediatric cancer drug development.
Dylan V. Neel   +4 more
doaj   +1 more source

SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]

open access: yesSport Mont, 2006
Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
doaj  

Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]

open access: yesInternational Journal of Management, Accounting and Economics, 2015
We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
doaj  

Identifying associations between sport sponsorship decision-making variables

open access: yesSouth African Journal of Economic and Management Sciences, 2004
Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
doaj   +1 more source

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