Results 11 to 20 of about 153,806 (151)
Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker +2 more
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Though there is a large body of literature and research on sponsorship of sports events, it seems that previous research on firm sponsorship of sports events has narrowly focused on sponsorship from a customer perspective.
Terje Slåtten +4 more
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Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran [PDF]
Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study.
Akbar Jaberi, Zahra Barkhordar
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The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors.
Mohammad Saeid Kiani +2 more
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Launching an academic career in cardiology can be challenging. Mentorship has long been considered a core component in the academic career advancement of trainees across different disciplines and career stages, including cardiovascular disease.
Nino Isakadze +4 more
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Private Sponsorship of Rural Development Broadcasts on Radio in Southwest Nigeria
The study explored the private sponsorship prospects of rural development broadcasts (RDBs) on radio in Southwest Nigeria. Forty private sponsors of programmes were randomly selected for the study.
I O Badiru, A E Adekoya
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Sponsorship of oncology clinical trials in the United States according to age of eligibility
Background The sponsorship mix of trials relevant to young people with cancer has not been reported. Understanding this sponsorship mix may have implications for policies and regulations related to pediatric cancer drug development.
Dylan V. Neel +4 more
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SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA [PDF]
Sponsorship is the one of the fastest growing form of marketing, and sport sponsorship is by far the most popular sponsoring object that accounts for over 75% of the total sponsoring expenditures world wide.
Čedomir Ljubojević, Larisa Vetro
doaj
Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies [PDF]
We now commonly see that sports sponsorship is used by companies as part of their marketing efforts. The question that comes to mind is: why should the companies be interested in sponsorship?
Gurpartap Singh, Ambika Bhatia
doaj
Identifying associations between sport sponsorship decision-making variables
Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication ...
CH Van Heerden, PJ du Plessis
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