Results 11 to 20 of about 493,609 (335)
Fashion and Textiles, 2021 This research identified the different ways in which K-beauty social media influencers (SMIs) impact consumers’ tendencies to accept new products by closely investigating their sponsorship displays and product exposure methods. We conducted an experiment
Lei Wang, J. Lee
semanticscholar +1 more source
Unlocking the black box of sponsorship in participant-based sport
Sport, Business and Management: An International Journal, 2022 PurposeThe purpose of this research is to develop a more precise evaluation of sport sponsorship efficiency in participant-based sport, by investigating the specific aspects of participants' attitude and behavior toward sponsors.
K. Koronios +3 more
semanticscholar +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
, 2014 Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core +2 more sources
Investigating the Role of Fan- Team Identification in the Sponsorship Consequences in Professional Football League of Iran [PDF]
Research in Sport Management and Marketing, 2022 Purpose: The aim of the current study was to provide a modelincludingthe effect of fan-team identification on the sponsorship consequences in professional football league of Iran.Method: The research was a descriptive–survey and a field study.
Akbar Jaberi, Zahra Barkhordar
doaj +1 more source
Access to cigarettes by young New Zealand smokers: little change from 2000 to 2008
Australian and New Zealand Journal of Public Health, 2012 Objective: To examine trends in young New Zealanders’ access to cigarettes from 2002 to 2008. Methods: Self‐reports of young smokers’ commercial sources of cigarettes, requests for proof of age and being refused a sale, and the amount spent on cigarettes,
Louise Marsh +4 more
doaj +1 more source
Australian and New Zealand Journal of Public Health, 2012 Objective: To describe survey findings which measure broader gambling harms and provide benchmark data to evaluate an awareness and education program to minimise harm; part of NZ's public health approach to problem gambling.
Sue E. Walker +2 more
doaj +1 more source
Methodist DeBakey Cardiovascular Journal, 2022 Launching an academic career in cardiology can be challenging. Mentorship has long been considered a core component in the academic career advancement of trainees across different disciplines and career stages, including cardiovascular disease.
Nino Isakadze +4 more
doaj +1 more source
Active: journal of physical education, sport, health and recreation, 2020 The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors.
Mohammad Saeid Kiani +2 more
doaj +1 more source
Frontiers in Psychology, 2021 The purpose of this study is to investigate the relationship between the activation of experiential marketing, satisfaction with sponsored sporting events, brand equity, and subsequent product purchase intentions in a small-scale sponsorship campaign ...
Chun-Hua Hsiao, Kai-Yu Tang, Yu-Sheng Su
semanticscholar +1 more source
Event sponsorship in China [PDF]
, 2002 Event marketing is currently at the infant stage in China, but holds a great potential in future. This is concluded from an Internet-based survey. The respondents believe that event marketing provides international companies with a viable alternative to ...
Fan, Y, Pfitzenmaier, N
core +1 more source