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Editorial: Adopting New Technologies in Sports Marketing. [PDF]
Front Sports Act Living, 2021 Lee HW +4 more
europepmc +1 more source
Promotion through sports: storytelling in telegram channels with sports focus
НеофилологияINTRODUCTION. In recent decade sport has been viewed as an independent industry. This circumstance contributes to the development of sports marketing concept. In a broad sense, sports marketing covers three main areas: “sports marketing” (sports products
A. V. Prokhorov, S. A. Popov
doaj +1 more source
Australian and New Zealand Journal of Public Health, 2012 Objective: Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of marketing strategies for sports betting during two specific settings: 1) at stadiums during four live matches; and 2) during ...
Samantha Thomas +3 more
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Visual Attention, Behavioral Intention, and Choice Behavior Among Older Consumers Toward Sports Marketing Images: An Eye-Tracking Study. [PDF]
Front Psychol, 2022 Wang TC, Tang TW, Tsai CL.
europepmc +1 more source
“Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment” [PDF]
, 2018 By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception,
Brothers, Anthony Cole
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Social Media Strategic Plan For Under Armour [PDF]
, 2014 This thesis is a study of the effects of social media on an organization’s integrated marketing communications strategy in general and provides a proposal of how the sports apparel company Under Armour could use social media to enhance its promotional ...
Leers, Ashley
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The Impact of Digital Marketing Strategies on Fan Engagement in Sports Organizations
دراسات وبحوث التربية الرياضيةOne of the most crucial components of a company's long-term strategy is the transformation of digital marketing. To support their preferred sports teams, sports fans take part in a variety of actions.
Omar Abduljaleel kareem
doaj +1 more source
The Role of Culture in Sports Sponsorship: an Update
Annals of Applied Sport Science, 2019 Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing.
Sara Keshkar +12 more
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The Benefits of Phygital Marketing in Sports Events [PDF]
Sports Business JournalPurpose: Considering the importance and ever-increasing growth of technology in sports, this study was conducted to identify the benefits of digital marketing in sports events.Methodology: This study employed a qualitative, exploratory approach utilizing
Akbar Jaberi, Kourosh Ghahreman Tabrizi
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The Institutional Framework for Doing Sports Business: Principles of EU Competition Policy in Sports Markets [PDF]
The competition rules and policy framework of the European Union represents an important institutional restriction for doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of competition ...
Oliver Budzinski
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