Results 211 to 220 of about 5,732 (260)

Are sports sponsorship announcements good news for shareholders? A meta-analysis

International Journal of Research in Marketing, 2022
Kamran Eshghi
exaly  

The future of sport sponsorship

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

Sports teams heritage: Measurement and application in sponsorship

Journal of Business Research, 2021
Gregory Rose, , Ulrich Orth
exaly  

The basics of sport sponsorship

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

The effects of sponsorship on the promotion of sports events

International Journal of Business Innovation and Research, 2020
Mohammed Nuseir
exaly  

Sports Sponsorships: Understanding Sponsorship and How to Exploit it

2016
Based on the worldwide growth of sponsorship, and its increasing importance in the world of sports, this thesis explores how sponsorship in general, and sports sponsorship in particular, can be of benefit companies in reaching communication objectives.
openaire   +1 more source

Sport sponsorship

2012
openaire   +2 more sources

Sport sponsorship evaluation

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

Sports Sponsorship and Branding

2023
Ho Keat Leng, James J. Zhang
openaire   +1 more source

Sport sponsorship

2008
openaire   +2 more sources