Results 241 to 250 of about 5,732 (260)

Sports event sponsorship

2021
openaire   +1 more source

Sports sponsorship management: a multinational comparative study

Journal of Marketing Communications, 1998
Francis Farrelly, Pascale Quester
exaly  

Sports sponsorship

2002
openaire   +1 more source

Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter

International Journal of Sports Marketing and Sponsorship, 2000
T Bettina Cornwell, George Relyea
exaly  

Sport Sponsorship Insights

2021
Norm O’Reilly, Gashaw Abeza, Mark Harrison   +2 more
openaire   +1 more source

Value in a multiple perspective view of sports sponsorship

International Journal of Sport Management and Marketing, 2008
Kate Daellenbach, John Davies, Nicholas Ashill   +2 more
exaly  

Sports sponsorship, spectator recall and false consensus

European Journal of Marketing, 1999
Roger Bennett
exaly  

The role of gratitude in sponsorship: the case of participant sports

International Journal of Sports Marketing and Sponsorship, 2010
Jeffrey James, Yukyoum Kim
exaly  

An examination of sports sponsorship from a small business perspective

International Journal of Sports Marketing and Sponsorship, 2010
exaly  

Sports Advertising and Sponsorship:

2023
openaire   +1 more source