Results 91 to 100 of about 2,888,665 (222)
Previous investigations in fitness centers have indicated that interaction between customers and staff members play a crucial role in the service delivery process, being a source of value creation that can influence customers perceptions and behavioral ...
Jiménez-Jiménez Pablo +3 more
doaj +1 more source
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model [PDF]
Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been made to empirically examine ...
Jaiswal, A. K., Niraj, Rakesh
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Optimizing Customer Loyalty Through The Information System Customer Approach at Harapan Hospitals
This research aims to optimize hospitals customer loyalty through a Customer Relationship Management (CRM) approach. In the increasingly competitive healthcare industry, customer satisfaction is key to retaining and attracting new customers.
Angelia Dwi Ceissa +2 more
semanticscholar +1 more source
Takumi Kato
semanticscholar +1 more source
A constant problem in Malaysia’s Information and Communication Technology (ICT) industry, employee turnover compromises organizational effectiveness and work-force stability.
H. M. Mahfuzur Rahman +2 more
semanticscholar +1 more source
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN [PDF]
It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations.
Afsar BILAL
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AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY [PDF]
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand ...
Moisescu Ovidiu Ioan, Gica Oana Adriana
core +2 more sources
Brand Loyalty- Impact of Cognitive and Affective Variables [PDF]
Studies on brand loyalty typically focus on the behavioural side of brand loyalty or on the attitudinal side. Rare are the studies that examine simultaneously both components of brand loyalty.
Mourad TOUZANI, Azza TEMESSEK
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This study aims to evaluate the role of service quality in enhancing the customer loyalty of the IndiBiz product provided by PT. Telkom Indonesia Witel Yogyakarta.
Aldy Arya Firmansyah +1 more
doaj +1 more source
A review of brand-loyalty measures in marketing. [PDF]
Brand loyalty represents an important asset to the firm. While considerable agreement exists on its conceptual definition, no unified approach to operationalize the concept has yet emerged in the marketing literature. We provide a conceptual framework to
Mellens, M +2 more
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