Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects [PDF]
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some ...
Heerde, H.J. van +3 more
core
The moderating influence of enjoyment on customer loyalty [PDF]
, 2008 As youth use mobile services for utilitarian and hedonic purposes, their evaluations of mobile service providers may relate to cognitive determinants of service quality, value, and switching costs as well as to affective enjoyment.
Lee, R., Murphy, J.
core
Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members [PDF]
One of the pressing issues in marketing is whether loyalty programs really enhance behavioral loyalty. Loyalty program members may have a much higher share-of-wallet at the firm with the loyalty program than non-members have, but this does not ...
Heerde, H.J. van +3 more
core
South Asian Journal of MarketingThis study examines the role of brick-and-mortar retail store attributes (SA) on consumers' brand loyalty and perceived value (PV), which consequently influence repurchase and word-of-mouth (WOM) behavior.
Farhan Mirza, D. Ting, Ali Hussain
semanticscholar +1 more source
Organizational climate interface with staff loyalty. [PDF]
, 2014 The theme relevance and necessity of its decision. Each organization is based on people, which are working there. An organization can function effectively and achieve common goals, when are organize perfect functioning command, which organization climate
Veržbavičiūtė, Edita,
core
Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty
Aptisi Transactions on TechnopreneurshipThis study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical
Ayun Maduwinarti +3 more
doaj +1 more source
The effect of the serving staff on restaurant selection and customer loyalty
, 1990 This study was conducted to describe and determine the relationship between the serving staff in restaurants and restaurant customer loyalty. A telephone survey based on a random sample of Fort Collins households was conducted to determine the relative importance of the serving staff in the continued selection of a restaurant, the personality and skill
Barr, Jodie, author +3 more
openaire +2 more sources
Hotel-restaurant „Via Baltica“ staff loyalty evaluation. [PDF]
, 2013 Object of the work: staff loyalty Goal of the work – to identify staff loyalty of the company- hotel-restaurant „Via Baltica“. Problem of the work: In the hotel-restaurant „Via Baltica“ there are noticeable staff changes / move, because of that, the ...
Dudėnė, Daiva,
core +1 more source
A Brief Report on Building Customer Loyalty in Luxury hotels: A Universal Approach
ManagementBuilding consumer loyalty is becoming increasingly tough, and the cornerstone of loyalty is generating exceptional experiences that keep people returning.
M. Iyengar, R. Venkatesh
semanticscholar +1 more source
From Servicescape to Loyalty in the Medical Tourism Industry: A Medical Clinic’s Service Perspective
Inquiry: The Journal of Health Care Organization, Provision, and Financing, 2017 Medical tourism organizations have increasingly recognized that loyalty makes a medical clinic a marketing success. To increase understanding of the importance of medical clinics, this study examined the roles of servicescapes, emotions, and satisfaction
Minseong Kim MS +3 more
doaj +1 more source