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Staff Behavior and Physical Environment Quality as Antecedents of Brand Loyalty

This chapter uses the Stimulus-Organism-Response (SOR) theory to examine how staff behavior and physical environment quality impact brand loyalty in the fast-food industry, including the roles of brand passion and satisfaction as mediators. Data from 434 customers of a major fast-food chain in the Philippines were analyzed using Partial Least Squares ...
Francis Ion Sangil   +4 more
openaire   +1 more source

Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis

Journal of Retailing and Consumer Services, 2020
Collins Opoku Antwi   +2 more
exaly  

Loyalty-To and From Staff Nurses

AJN, American Journal of Nursing, 1937
openaire   +1 more source

Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?

International Journal of Hospitality Management, 2020
Imran Khan, Amjad Shamim, Yatish Joshi
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang
exaly  

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