Lojas de moda multimarca: uma análise sobre store atmospherics [PDF]
, 2013 A construção de uma marca é baseada em vários vetores, que visam o conceito da marca, a sua identidade e imagem, a sua mensagem e comunicação com o público.
Santos, Maria Inês Miranda Paiva
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The Effect of Retail Atmospherics on Customers' Perceptions of Salespeople and Customer Persuasion:
, 2000 Research in retailing suggests that atmospherics influence store image and expectations of service and merchandise (Baker, Grewal, and Parasuraman: The Influence of Store Environment on Quality Inferences and Store Image.
Stafford, Thomas F +3 more
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Use of Colors and Music in a Store Atmosphere
European Journal of Science and Technology, 2018 In this study the use of colors and music has been analysed with respect to their demographic properties.For this reason face to face survey method has been used to 100 clients at a shopping mall in Istanbul , Sisli.Acquired data has been analysed with variance and t test analyses.In the end the study showed that there is a meaningful relationship with
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Layout em pontos de vendas: um estudo em lojas de vestuário [PDF]
, 2014 Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico, Programa de Pós-graduação em Arquitetura e Urbanismo, Florianópolis, 2014A atmosfera do ponto de venda exerce grande influência nos processos de consumo e proporciona ...
Pacheco, Carine Adames
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On not 'being there': Making sense of the potent urge for physical proximity in transnational families at the outbreak of the COVID-19 pandemic. [PDF]
Glob Netw (Oxf), 2022 Simola A, May V, Olakivi A, Wrede S.
europepmc +1 more source
Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence. [PDF]
Front Psychol, 2022 Brengman M, Willems K, De Gauquier L.
europepmc +1 more source
, 2019 Flagship stores are luxury retailers’ most prestigious market entry method and serve as impressive representations of their brand image. However, there is a lack of extant research investigating how the holistic experience created in luxury flagship stores has an effect on consumers’ purchase behaviour.
Blazquez, Marta; id_orcid 0000-0001-9956-9050 +2 more
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Does Background Music Affect Silent Dining Emotions? An Empirical Study of Restaurants during COVID-19. [PDF]
Behav Sci (Basel), 2022 Chen YC, Chiang MC, Lee CS, Tsui PL.
europepmc +1 more source
The Effects of store atmospherics on consumer behavior as a marketing tool
, 1999 The main purpose of this thesis was to develop an understanding on the relatively new concept of "Store Atmospherics as a Marketing Tool" and relevantly "Effects of Store Atmospherics on Consumer Behavior".
Tuzcu, Gonca
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Analisis Store Atmosphere Catenzo Fashion
Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi), 2018 Tujuan_ Penelitian ini bertujuan untuk : (1) mengetahui Strategi Store Atmosphere yang diterapkan oleh catenzo Fashion, (2) mengetahui kendala-kendala yang dihadapi dengan strore Atmosphere catenzo fashion saat ini, dan (3) mengetahui tingkat kenyamanan pelanggan atas store atmosphere catenzo fashion.
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