Editorial: Insights and innovations in consumer neuroscience. [PDF]
Valesi R, Zito M, Casiraghi C, Russo V.
europepmc +1 more source
Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index. [PDF]
Lawry CA, Bhappu AD.
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Shopping festival atmospherics of China's singles day shopping festival and participants' perception: Scale development and validation. [PDF]
Li J, Wang X, Gu Q.
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Sensehacking the guest's multisensory hotel experience. [PDF]
Spence C.
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Determining online consumer's luxury purchase intention: The influence of antecedent factors and the moderating role of brand awareness, perceived risk, and web atmospherics. [PDF]
Majeed MU, Aftab H, Arslan A, Shakeel Z.
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Efficiency of In-Store Interventions to Impact Customers to Purchase Healthier Food and Beverage Products in Real-Life Grocery Stores: A Systematic Review and Meta-Analysis. [PDF]
Slapø H +4 more
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Impact of the critical factors of customer experience on well-being: Joy and customer satisfaction as mediators. [PDF]
Xie C, Jin J, Guo X.
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Reshaping the experience of topical skincare products: A multisensory approach for promoting loyalty and adherence. [PDF]
Rodríguez B +2 more
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