Results 101 to 110 of about 537 (183)

Shopping Centre Choice: A Behavioural Perspective [PDF]

open access: yes, 2013
This thesis examines the use of behavioural and cognitive-behavioural models, to determine whether they can explain consumer shopping centre choice. Two studies were conducted, to examine how well different theoretical models previously used to explain ...
MUNDELL, MARY,LYNN
core  

Smoothing store atmosphere with darkness

open access: yes, 2019
While extant research investigated the effect of cue congruency on consumer behaviour, we aim to fill a gap in literature by examining how perceived cue congruency can be improved by manipulating illumination. Within an experimental study, we tested whether darkness improves perceived cue congruency between smell and haptic; thus, increasing ...
openaire   +1 more source

Online Atmospherics in Mass Customization

open access: yes, 2016
Online retailing has grown rapidly and nowadays consumers’ needs become more and more demanding. Mass customization satisfies the need of customers for individuality. However, in order for retailers to offer a satisfying shopping experience, they need to
Sakellariou, Ioann
core  

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