Results 111 to 120 of about 471,012 (137)

Supercomplexity: bridging the gap between aesthetics and cognition. [PDF]

open access: yesFront Neurosci
Bortolotti A   +3 more
europepmc   +1 more source

Effect of store atmospherics on employees' reactions

open access: yesInternational Journal of Retail and Distribution Management, 2011
PurposeThis paper aims to better understand the effect of store atmospherics on the employees' cognitive, affective and physiological responses. It tries to build on store atmospherics literature to gain more insights on how these store atmospherics ...
Hamida Skandrani
exaly   +2 more sources

Store Atmospherics: A Multisensory Perspective

open access: yesPsychology and Marketing, 2014
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's "sensory experience." The ...
Dhruv Grewal   +2 more
exaly   +2 more sources

The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention [PDF]

open access: yesProcedia Economics and Finance, 2016
Store atmospherics which plays an important role in influencing customer behaviour, has received rising attention from academics and practitioners in current years. However, studies of store atmospherics in external environment of the restaurant has been
Jalil, Nur Aina Abdul   +2 more
exaly   +2 more sources

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