Results 111 to 120 of about 537 (183)

Evolutionary store atmospherics

open access: yes, 2013
Da es immer schwieriger wird sich von den angebotenen Produkten der MitbewerberInnen zu differenzieren, spielt die Ladengestaltung eine umso wichtigere Rolle.
Kahr, Kerstin
core  

Store Atmosphere Effects on Customer Perceptions of the Retail Salesperson

open access: yes, 2006
Previous studies have neglected the impact of a good salesperson when creating a pleasurable store experience for a customer, focusing their attention to store atmospherics.
Michael Beverland   +6 more
core  

Neurophysiological study of consumer emotional reactions in a simulated multisensory retail environment. [PDF]

open access: yesFront Hum Neurosci
Eremenko J   +8 more
europepmc   +1 more source

The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store

open access: yes, 2015
Comprehensive apprehension of retail establishment’s atmosphere’s effects on its cus-tomers’ overall perceptions of the store and thus purchasing behavior is an essential goal for any retailer, yet the previous marketing literature has converged on ...
Skottman, Timo
core  

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