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Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach

International Journal of Emerging Markets, 2023
Rajat Kumar Behera   +2 more
exaly  

Store Atmospherics and Moderating Effect of Motives on Consumer Behaviour—An Indian Perspective

Smart Innovation, Systems and Technologies, 2023
Ravi Lingannavar
exaly  

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Journal of Global Scholars of Marketing Science, 2022
Min Teah, Billy Sung, Chien Duong
exaly  

The impact of “e-atmospherics” on physical stores

Journal of Retailing and Consumer Services, 2014
Íngrid Poncin
exaly  

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