Results 121 to 130 of about 117,562 (356)
Strategic Change, EarlyView.ABSTRACT Despite the importance of individuals' data‐driven mindset (DDM) in the digital transformation triggered by analytics and artificial intelligence (AI) in organizations, research on this concept remains scant. This study addresses this gap by conceptualizing DDM and shedding light on its antecedents and outcomes.
Minh Tay Huynh +2 more
wiley +1 more source
Emerging Sources, Formats, Channels, Devices, and Audiences in Modern eWOM Communications
Psychology &Marketing, EarlyView.ABSTRACT This conceptual paper examines how electronic word‐of‐mouth (eWOM) has evolved beyond traditional text‐based reviews posted on online communities and e‐commerce platforms to encompass diverse formats, sources, channels, and audiences in today's digital landscape.
Raffaele Filieri +2 more
wiley +1 more source
Emergent situations in interactive storytelling [PDF]
, 2002 Marc Cavazza +2 more
openalex +1 more source
Psychology &Marketing, EarlyView.ABSTRACT The luxury industry is undergoing a complex evolution in response to increasingly polarized societies, multicultural audiences, and frantically digitized marketplaces, balancing tradition with innovation and exclusivity with accessibility.
Paurav Shukla +4 more
wiley +1 more source
Female Identity and Storytelling in Louise Erdrich's Tracks and Amy Tan's the Joy Luck Club
, 1999 Mar Gallego
openalex +1 more source