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Surprise, Surprise [with Reply]
Foreign Affairs, 2006Daniel Benjamin +2 more
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Surprise Rewards and Brand Evaluations: The Role of Intrinsic Motivation and Reward Format
Journal of Business Research, 2020Subimal Chatterjee
exaly
Surprise, Surprise: This is a thesis on Surprise, Prediction, and the Oddball Effect
2016Currently there is contention in the literature as to what causes an unexpected stimulus, or oddball, to appear longer in duration than other repeated stimuli in the sequence. There have been two hypotheses proposed in regards to this; the extended oddball hypothesis, and the diminished standard stimuli hypothesis.
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