Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior [PDF]
PLoS ONE, 2022 The existing literature on internal branding has often adopted a managerial-based approach and seldom considered employees’ perceptions. Therefore, there is a need to understand the perspective of frontline and non-managerial employees.
Fatima Nawaz Qureshi +5 more
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From Temporary Competitive Advantage to Sustainable Competitive Advantage [PDF]
British Journal of Management, 2015 Both industrial organization theory (IO) and the resource‐based view of the firm (RBV) have advanced our understanding of the antecedents of competitive advantage but few have attempted to verify the outcome variables of competitive advantage and the persistence of such outcome variables. Here by integrating both IO and RBV perspectives in the analysis
Kuo‐Feng Huang +3 more
openaire +4 more sources
Competitive intelligence and developing sustainable competitive advantage
AD-minister, 2017 Privatization, partial tariff liberalization and entrance of foreign insurance companies in Iranian market pose serious challenges to domestic insurance companies.
Nader Seyyed Amiri +3 more
doaj +4 more sources
IS SUSTAINABLE COMPETITIVE ADVANTAGE ANTEDILUVIAN? [PDF]
Eastern European Journal of Regional StudiesThis article aims to understand the contemporary relevance of the sustainable competitive advantage (SCA) concept in strategic management. Mainstream management and business training perpetuates the use of SCA despite indications that it is elusive. This
Vera KRIEL, Geoff A GOLDMAN
doaj +3 more sources
Building a Sustainable Competitive Advantage [PDF]
Journal of Technology Management & Innovation, 2013 This paper analyzes cross-industrial best practices and future trends in the context of the contemporary resource based competitive advantage model of the firm.
Mukesh Srivastava +2 more
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Assessing the mediating role of knowledge management in the relationship between technological innovation and sustainable competitive advantage [PDF]
HeliyonThis study employed the resource-based view theory to investigate the relationships between technological innovation, knowledge management, and sustainable competitive advantage in the hospitality sector, focusing explicitly on hotels in the Yaounde and ...
Gerald Nyuga, Cem Tanova
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Competitive advantage of the sustainable digital economy [PDF]
E3S Web of Conferences, 2021 This research focuses on factors that influence the competitive advantage of the sustainable digital economy. Digital economy helped to speed up the exchange of information flows which, in turn, impacted on the creation the new forms of business and ...
Nurova Oksana, Freze Tatiana
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COMPARATIVE AND COMPETITIVES ADVANTAGES: PERSPECTIVE OF RURAL TOURISM (STUDY ON TOURISM IN THE PROVINCE OF BALI INDONESIA) [PDF]
Geo Journal of Tourism and Geosites, 2020 Rural tourism is an interpretation of the development of culture-based and environmentally sustainable tourism and involves various stakeholders including local communities.
I Made WARDANA +3 more
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Discrete Dynamics in Nature and Society, 2022 This paper investigates the relationships between digital transformation, boundary spanning, and sustainable competitive advantage of manufacturing enterprises through an analysis of data from 127 manufacturing enterprises. Our main research findings are
Fang Xue, Xiaokang Zhao, Yunqing Tan
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The mediating effect of entrepreneurial marketing in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage: An empirical study in Indonesian MSMEs [PDF]
Management Science Letters, 2019 The aim of this study was to examine the role of entrepreneurial marketing as a mediating variable in the relationship between environmental turbulence and dynamic capability with sustainable competitive advantage.
Umu Khouroh +3 more
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