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THE PERSPECTIVE OF A PHARMACOECONOMIC STUDY: TARGETING FOR AUDIENCES
Pharmacological Research, 1997As with any type of research, it is crucial at the outset to consider the concerns and perspectives of the audience to which economic study results will be presented. Because the results of a pharmacoeconomic study should result in decisions that can have great impact on the use of a drug or a service, a concise objective with clearly defined and ...
Szucs, T, Mantovani, L
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Who Are My Audiences? A Study of the Evolution of Target Audiences in Microblogs
2014User behavior in online social media is not static, it evolves through the years. In Twitter, we have witnessed a maturation of its platform and its users due to endogenous and exogenous reasons. While the research using Twitter data has expanded rapidly, little work has studied the change/evolution in the Twitter ecosystem itself.
Ruth Olimpia Garcia Gavilanes +5 more
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Targeting audiences on the internet
Communications of the ACM, 2001Tanya L. Cheyne, Frank E. Ritter
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