Results 211 to 220 of about 722,056 (285)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Global education and training in geriatrics: mapping transnational initiatives and their complementarities. [PDF]

Eur Geriatr Med
Romero-Ortuño R, Arai H, Assantachai P, Avila Funes JA, Farrugia-Bonello R, Casey S, Chen LK, Cheung G, Dhesi J, Ecarnot F, Flicker L, Fülöp T, Goel A, Gordon AL, Gouiaa R, Gregson CL, Gutiérrez Robledo LM, Jauregui JR, Kotsani M, Macijauskienė J, Maggi S, Martin FC, Masud T, Merchant RA, Michel JP, Montero-Odasso M, Morsch P, Münzer T, Nair BK, Parodi JF, Pearson GME, Petrovic M, Piotrowicz K, Roller-Wirnsberger R, Sieber CC, Sneddon G, Tan MP, van der Velde N, Wee R, Vassallo M, Polidori MC.   +40 more
europepmc   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Applications of social marketing for implementation science: a scoping review. [PDF]

Implement Sci
Colquhoun H, Ellen ME, Brehaut J, Weinreich NK, Morvinski C, Zarshenas S, Nguyen T, Presseau J, McCleary N, Shepherd HA, Dabbagh A, Proctor E.   +11 more
europepmc   +1 more source

Substantive or Symbolic? Analyzing the Quality of Impact Reports in Italian B‐Corps Through Legitimacy Theory

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Sustainability reporting has become increasingly compelling, particularly among hybrid organizations such as B‐Corps, which seek to balance profit and purpose and are required to publish annual Impact Reports. This study assesses the completeness of disclosed information in the 2022 Impact Reports of 74 Italian B‐Corps, drawing on legitimacy ...
Laura Ferraro, Franco Ernesto Rubino, Carmelo Arena, Diego Mazzitelli   +3 more
wiley   +1 more source

Development and assessment of an educational video to promote self-efficacy in newborn care. [PDF]

Rev Bras Enferm
Oliveira RKL, Silva MJND, Braga HFGM, Rouberte ESC, Monteiro FPM, Soares AMS, Rosa BSC, Cardoso MVLML, Melo ESJ.   +8 more
europepmc   +1 more source

Bridging Theory and Prediction: A Hybrid SEM and Machine Learning Approach to Optimize Lean Construction for Megaproject Sustainability in China

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Construction megaprojects, large‐scale, complex, and capital‐intensive, are particularly prone to inefficiencies, cost overruns, delays, and environmental degradation due to fragmented workflows, stakeholder misalignment, and resource intensity.
Abdelazim Ibrahim, Tarek Zayed, Zoubeir Lafhaj, Ahmed Maged, Ahmed Farouk Kineber, Jingchao Yang   +5 more
wiley   +1 more source

4. Targeted Audiences

, 2023
openaire   +1 more source

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source

Guidelines and recommendations for preparing policy briefs from research into policy-making in health sciences: a scoping review. [PDF]

Syst Rev
Derstroff M, Schmidt L, Mathes T, Shehu E, Kugler C, Bujard M, Ludwig-Walz H, Pieper D.   +7 more
europepmc   +1 more source