Results 21 to 30 of about 59,844 (147)

SOCIAL NETWORK ANALYSIS OF AUDIENCEADJACENCY OF POLITICAL SAINT-PETERSBURG ONLINE-COMMUNITIES IN SOCIAL NET "VKONTAKTE"

open access: yesСовременная наука и инновации, 2022
The work presents a creation of the weighted graph mathematical model of Saint-Petersburg political online-communities in popular Russian social network "VKontakte".
Sergei Igorevich Suslov
doaj  

Persuasive appeals in Jordanian and Algerian telecommunication television commercials

open access: yesOpen Linguistics, 2020
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials.
Rabab’ah Ghaleb   +2 more
doaj   +1 more source

Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices

open access: yesİnsan & Toplum, 2023
The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies.
Müge Bekman
doaj   +1 more source

Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food [PDF]

open access: yesMarketing i Menedžment Innovacij, 2014
The aim of the article. Through analysis of socio-economic relations in Ukraine and revealing their most significant dynamic changes it is important to create the most successful business management systems.
A.A. Shubin, T.L. Mitiaeva
doaj  

Advertising as a tool to stimulate the sales market of construction company services [PDF]

open access: yesОмский научный вестник: Серия "Общество. История. Современность"
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy».
N. M. Suray, M. A. Vasilenko
doaj   +1 more source

MEDIA PLANNING AS A NECESSARY CONDITION FOR INCREASING THE EFFICIENCY OF BUSINESS STRUCTURES’ DIGITAL MARKETING ACTIVITIES

open access: yesФінансово-кредитна діяльність: проблеми теорії та практики
The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska   +5 more
doaj   +1 more source

The influence of discipline, medium and target audience in multimodal recontextualization practices: The case of popular science online videos

open access: yesIbérica, 2023
  This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online.
Julia Valeiras-Jurado   +1 more
doaj   +1 more source

What actions and why can be considered as a sociocultural project

open access: yesУправление культурой
In conditions when a project, including a social or cultural one, is called a multitude of heterogeneous actions, it is relevant to derive a definition of a sociocultural project.
Tatyana Yu. Bystrova
doaj   +1 more source

The role of social networks in hotel services promotion

open access: yesНовые технологии, 2019
The article discusses the importance of social networks for the promotion of hotel products and services, as well as hotel enterprises themselves. The relevance of the research topic has been grounded, which consists not only in the popularity of social ...
S. V. Kalashnikova, Z. A. Khanakhok
doaj   +1 more source

Writer-Journalist as a Subject of the Media Reality (by the Example of Zakhar Prilepin’s Creative Activity) [PDF]

open access: yesУченые записки Казанского университета: Серия Гуманитарные науки, 2016
The paper considers the role of a writer-journalist in Russian mass media. The current media space of Russia where a writer-journalist works is analyzed. Their informational and publicistic activity is described.
N.V. Krylova
doaj  

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