Results 21 to 30 of about 59,844 (147)
The work presents a creation of the weighted graph mathematical model of Saint-Petersburg political online-communities in popular Russian social network "VKontakte".
Sergei Igorevich Suslov
doaj
Persuasive appeals in Jordanian and Algerian telecommunication television commercials
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials.
Rabab’ah Ghaleb +2 more
doaj +1 more source
Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices
The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies.
Müge Bekman
doaj +1 more source
Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food [PDF]
The aim of the article. Through analysis of socio-economic relations in Ukraine and revealing their most significant dynamic changes it is important to create the most successful business management systems.
A.A. Shubin, T.L. Mitiaeva
doaj
Advertising as a tool to stimulate the sales market of construction company services [PDF]
The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy».
N. M. Suray, M. A. Vasilenko
doaj +1 more source
The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska +5 more
doaj +1 more source
This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online.
Julia Valeiras-Jurado +1 more
doaj +1 more source
What actions and why can be considered as a sociocultural project
In conditions when a project, including a social or cultural one, is called a multitude of heterogeneous actions, it is relevant to derive a definition of a sociocultural project.
Tatyana Yu. Bystrova
doaj +1 more source
The role of social networks in hotel services promotion
The article discusses the importance of social networks for the promotion of hotel products and services, as well as hotel enterprises themselves. The relevance of the research topic has been grounded, which consists not only in the popularity of social ...
S. V. Kalashnikova, Z. A. Khanakhok
doaj +1 more source
Writer-Journalist as a Subject of the Media Reality (by the Example of Zakhar Prilepin’s Creative Activity) [PDF]
The paper considers the role of a writer-journalist in Russian mass media. The current media space of Russia where a writer-journalist works is analyzed. Their informational and publicistic activity is described.
N.V. Krylova
doaj

