Results 41 to 50 of about 62,601 (148)

Features of formation and advancement of children's brand [PDF]

open access: yesMarketing i Menedžment Innovacij, 2012
In article the role of marketing researches in formation of a children's brand is proved, the children's market of consumer goods is analysed, age segmentation of children's audience is done.
A.A. Kryvonis, A.A. Shubin
doaj  

A Comparison: The Science of Mathematics vs. The Science of Math

open access: yesProceedings of the Annual Meeting of the Georgia Association of Mathematics Teacher Educators
This paper examines the field of mathematics education and the divisions within this domain. It presents a comparison from two websites, The Science of Math and The Science of Mathematics, and discusses their similarities and differences as they describe
Georgia Southern University
doaj   +1 more source

Value approach to communication with the target audience through spiral dynamics

open access: yesІнтегровані комунікації, 2016
In the field of public relations theory, the problem of determining the target audience, understanding the specifics of communications with certain segments of the public is relevant.
Tetiana Yezhyzhanska
doaj   +1 more source

Small town branding for tourism purposes: Working with cultural values

open access: yesУправление культурой
The article specifies the territorial branding definition as an economic and socio-cultural practice. The author characterizes branding as an activity aimed at identifying the most significant characteristics of a particular site for a specific target ...
Tatyana Yu. Bystrova
doaj   +1 more source

USING SOCIAL MEDIA ANALYTICS AND PARSING PROGRAMS TO IDENTIFY AND ANALYZE THE TARGET AUDIENCE [PDF]

open access: yesBusiness Excellence and Management
Social media analytics is the backbone of successful marketing. It allows you to accurately find and understand the target audience of the company. However, this requires analyzing a huge amount of publicly available data.
Vasily KASHKIN, Yuriy ANDROSIK
doaj   +1 more source

SURVEY AS A METHOD FOR MARKETING RESEARCH

open access: yesВестник Северо-Кавказского федерального университета, 2022
The article describes approaches viewing questionnaire surveys as a method for marketing research, the recommended rules for developing, structuring questionnaires, as well as reveals types of questions used, especially in a format like Internet survey ...
Maria M. Andreeva
doaj  

Addressee’s Image in Names of Periodicals [PDF]

open access: yesВопросы ономастики, 2014
The article explores the ways of creating addressee’s images in contemporary hemeronyms — names of periodicals. The authors point out the semiotic specificity of hemeronyms used to identify collections of texts united, inter alia, by unified editorial ...
Marina V. Golomidova   +1 more
doaj  

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