Results 21 to 30 of about 62,601 (148)
Persuasive appeals in Jordanian and Algerian telecommunication television commercials
Open Linguistics, 2020 The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials.
Rabab’ah Ghaleb +2 more
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Realizing Strategic Approach in E-mail Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2021 E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers ...
A. S. Melekhova
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Современная наука и инновации, 2022 The work presents a creation of the weighted graph mathematical model of Saint-Petersburg political online-communities in popular Russian social network "VKontakte".
Sergei Igorevich Suslov
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Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. Through analysis of socio-economic relations in Ukraine and revealing their most significant dynamic changes it is important to create the most successful business management systems.
A.A. Shubin, T.L. Mitiaeva
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Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices
İnsan & Toplum, 2023 The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies.
Müge Bekman
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Advertising as a tool to stimulate the sales market of construction company services [PDF]
Омский научный вестник: Серия "Общество. История. Современность"The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy».
N. M. Suray, M. A. Vasilenko
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Learning Simplifications for Specific Target Audiences [PDF]
Proceedings of the 56th Annual Meeting of the Association for Computational Linguistics (Volume 2: Short Papers), 2018 Text simplification (TS) is a monolingual text-to-text transformation task where an original (complex) text is transformed into a target (simpler) text. Most recent work is based on sequence-to-sequence neural models similar to those used for machine translation (MT). Different from MT, TS data comprises more elaborate transformations, such as sentence
Scarton, Carolina, Specia, Lucia
openaire +2 more sources
Фінансово-кредитна діяльність: проблеми теорії та практикиThe main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital ...
Oksana Zghurska +5 more
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What actions and why can be considered as a sociocultural project
Управление культуройIn conditions when a project, including a social or cultural one, is called a multitude of heterogeneous actions, it is relevant to derive a definition of a sociocultural project.
Tatyana Yu. Bystrova
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Ibérica, 2023 This study contributes to our knowledge about the rapidly evolving repertoire of genres that support Open Science communication practices online.
Julia Valeiras-Jurado +1 more
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