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Methods of target audience analysis in digital marketing: from segmentation to CJM
НеофилологияINTRODUCTION. The rapid development of information and communication technologies necessitates the analysis of preferences and behavior patterns of target consumer groups.
N. V. Rosenberg, A. Yu. Piterova
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Understanding the Social Gifts of Drinking Rituals: An Alternative Framework for PSA Developers [PDF]
, 1999 Binge drinking behavior has been described as the most significant health hazard on college campuses today. Using definitions of ritual behavior drawn from the literature, the authors conducted focus groups, depth interviews, and participant observations
Otnes, Cele C. +2 more
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Realizing Strategic Approach in E-mail Marketing
Вестник Российского экономического университета имени Г. В. Плеханова, 2021 E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers ...
A. S. Melekhova
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Sučasnì Informacìjnì Tehnologìï u Sferì Bezpeki ta OboroniFormulation of the problem in general. The purpose of the article is to develop a method of compromise resource allocation to ensure rational planning and optimal allocation of resources during the preparation and conduct of psychological operations by ...
Yurii Pribyliev , Serhii Bazarnyi
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Composing For Public Audiences [PDF]
, 2018 Project 3: Students were asked to identify a piece of scholarly research or prior inquiry they would like to share with a broader audience, by shifting it into a new modality, and framing its importance rhetorically for their target ...
Newmann Holmes, Alba
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What Was a Relevant Translation in the 18th Century? [PDF]
, 2017 The paper applies RT to analyse an 18th century translation of a Latin text by the preeminent Romanian scholar Demetrius Cantemir. The translation diverges significantly from the original and was met with harsh criticism.
Albrecht +46 more
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Degradation Mechanisms in PEM Water Electrolysis: Diagnosis and Impact
Advanced Materials Technologies, EarlyView.This review provides an analysis of degradation mechanisms in proton electrolyte membrane water electrolyzers (PEMWE), focusing on all key components. It discusses diagnostic and measurement techniques for evaluating degradation, less‐studied mechanisms, and an expert survey.
Annik Bernhardt +11 more
wiley +1 more source
Современная наука и инновации, 2022 The work presents a creation of the weighted graph mathematical model of Saint-Petersburg political online-communities in popular Russian social network "VKontakte".
Sergei Igorevich Suslov
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Persuasive appeals in Jordanian and Algerian telecommunication television commercials
Open Linguistics, 2020 The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials.
Rabab’ah Ghaleb +2 more
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Advanced Materials Technologies, EarlyView.This study shows that a lightweight blackbox neural network provides a practical, cost‐effective solution for bidirectional process prediction in laser‐induced graphene (LIG) fabrication. Achieving high predictive performance with minimal overhead, the approach democratizes machine learning (ML) for resource‐limited environments.
Maxim Polomoshnov +3 more
wiley +1 more source