Results 21 to 30 of about 62,338 (246)

Realizing Strategic Approach in E-mail Marketing

open access: yesВестник Российского экономического университета имени Г. В. Плеханова, 2021
E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers ...
A. S. Melekhova
doaj   +1 more source

Advancing Stroke Clinical Trials Using Community Engagement and Implementation Science Approaches

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Stroke clinical trials are essential for advancing stroke care but can face challenges with recruitment, retention, clinical relevance, and translation into real‐world practice. We propose that integrating community engagement and implementation science approaches into stroke trials can help address these needs.
Lesli E. Skolarus   +2 more
wiley   +1 more source

SOCIAL NETWORK ANALYSIS OF AUDIENCEADJACENCY OF POLITICAL SAINT-PETERSBURG ONLINE-COMMUNITIES IN SOCIAL NET "VKONTAKTE"

open access: yesСовременная наука и инновации, 2022
The work presents a creation of the weighted graph mathematical model of Saint-Petersburg political online-communities in popular Russian social network "VKontakte".
Sergei Igorevich Suslov
doaj  

Persuasive appeals in Jordanian and Algerian telecommunication television commercials

open access: yesOpen Linguistics, 2020
The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials.
Rabab’ah Ghaleb   +2 more
doaj   +1 more source

A Lightweight Procedural Layer for Hybrid Experimental–Computational Workflows in Materials Science

open access: yesAdvanced Engineering Materials, EarlyView.
We unveil a prototype hybrid‐workflow framework that fuses automatedcomputation with hands‐on experiments. Built atop pyiron, a lightweight, parameterized layer translates procedure descriptions into executable manual steps, syncing instrument settings, human interventions, and data capture in real‐time today.
Steffen Brinckmann   +8 more
wiley   +1 more source

Bidirectional Process Prediction in the Laser‐Induced‐Graphene Production Using Blackbox Deep Learning

open access: yesAdvanced Materials Technologies, EarlyView.
This study shows that a lightweight blackbox neural network provides a practical, cost‐effective solution for bidirectional process prediction in laser‐induced graphene (LIG) fabrication. Achieving high predictive performance with minimal overhead, the approach democratizes machine learning (ML) for resource‐limited environments.
Maxim Polomoshnov   +3 more
wiley   +1 more source

Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food [PDF]

open access: yesMarketing i Menedžment Innovacij, 2014
The aim of the article. Through analysis of socio-economic relations in Ukraine and revealing their most significant dynamic changes it is important to create the most successful business management systems.
A.A. Shubin, T.L. Mitiaeva
doaj  

Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices

open access: yesİnsan & Toplum, 2023
The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies.
Müge Bekman
doaj   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Farmers’ Protests in Germany: Media Coverage and Types of Bias

open access: yesAgribusiness, EarlyView.
ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley   +1 more source

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