Evaluating Target Audience Surveillance on Instagram in the Context of Public Relations Practices
İnsan & Toplum, 2023 The relationship between public relations and surveillance is a form of communication that reveals the interactions between today’s surveillance practices and companies’ sales strategies.
Müge Bekman
doaj +1 more source
Child as target audience of commercials [PDF]
, 2013 Commercials exert a strong influence on children. It results in yearning for advertised products. This phenomenon has also some disadvantages. Commercials influence children so strongly that they force adults to buy particular sweets, toys and other ...
Kozłowski, W., Michalak, J.
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Beyond the Ban—Shedding Light on Smallholders' Price Vulnerability in Indonesia's Palm Oil Industry
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT The Indonesian government imposed a palm oil export ban in April 2022 to address rising cooking oil prices. This study explores oil palm smallholders' vulnerability to the policy using descriptive statistics, Lasso, and post‐Lasso OLS regressions.
Charlotte‐Elena Reich +3 more
wiley +1 more source
Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food [PDF]
Marketing i Menedžment Innovacij, 2014 The aim of the article. Through analysis of socio-economic relations in Ukraine and revealing their most significant dynamic changes it is important to create the most successful business management systems.
A.A. Shubin, T.L. Mitiaeva
doaj
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
The use of manipulative techniques in advertising (Використання маніпулятивних технологій у рекламі ) [PDF]
, 2012 The article provides a theoretical analysis of peculiarities of using manipulation technology in creating advertising messages which effectively influence the target audience (У статті здійснено теоретичний аналіз особливостей використання маніпулятивних
Жуков , В. ( W. Zukow ) +2 more
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Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
Advertising as a tool to stimulate the sales market of construction company services [PDF]
Омский научный вестник: Серия "Общество. История. Современность"The article studies the role of advertising as a tool to stimulate the market of sales of construction organization services on the example of two large companies: PJSC «PIK C3», LLC «Donstroy».
N. M. Suray, M. A. Vasilenko
doaj +1 more source
Definitions in ontologies [PDF]
, 2016 Definitions vary according to context of use and target audience. They must be made relevant for each context to fulfill their cognitive and linguistic goals.
Ruttenberg, Alan +3 more
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Nietzsche's Critique of Truth [PDF]
, 1992 Nietzsche has made many paradoxical remarks about truth, including the claim that truth does not exist. Philosophers have attempted to tease out various theories of truth from his scattered remarks.
Gemes, Ken
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