Results 31 to 40 of about 62,601 (148)
Writer-Journalist as a Subject of the Media Reality (by the Example of Zakhar Prilepin’s Creative Activity) [PDF]
Ученые записки Казанского университета: Серия Гуманитарные науки, 2016 The paper considers the role of a writer-journalist in Russian mass media. The current media space of Russia where a writer-journalist works is analyzed. Their informational and publicistic activity is described.
N.V. Krylova
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The role of social networks in hotel services promotion
Новые технологии, 2019 The article discusses the importance of social networks for the promotion of hotel products and services, as well as hotel enterprises themselves. The relevance of the research topic has been grounded, which consists not only in the popularity of social ...
S. V. Kalashnikova, Z. A. Khanakhok
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Digital Marketing Tools in an Advertising Campaign in Foreign Markets [PDF]
Problemi EkonomikiThis article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to
Rozhko Viktor I. , Shchelkova Anna V.
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COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY
Соціально-економічні відносини в цифровому суспільствіThis study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping business practices, particularly ...
Iryna Chyrak +3 more
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STRATEGIC DECISIONS FOR ADVERTISING PLANNING
Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2019 The paper deals with the important issues of advertising planning in modern conditions. In particular, the category of non-regular consumers of a certain brand is analyzed. It is noted that this is an extreme area of the target audience.
I. Ryzhyi, O. Hovera
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Educational Technology & Society, 2020 In this article, we presented a case study in an EFL context that investigated how a magazine was transformed into a digital video involving a target audience. A group of fifty international students responded to a survey questionnaire developed based on
Yi-Hsuan Gloria Lo +2 more
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Educating and engaging a new target audience about the problem of pain for society. [PDF]
Br J Pain, 2022 Devonshire E +5 more
europepmc +1 more source
BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS
Статистика и экономика, 2016 The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this
Olga Ju. Malinina
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Identifying gaps in hand hygiene practice to support tailored target audience messaging in Soweto: A cross-sectional community survey. [PDF]
S Afr J Infect Dis, 2022 Johnstone SL +5 more
europepmc +1 more source
Destination Image Formation through Metaphor-Based Advertising:
Maketingu JanaruWhile global travel demand continues to grow robustly, many destination marketing organizations still struggle to build brand image among both domestic residents and international tourists. One possible strategy is metaphor-based advertising, which helps
Ryosuke Takeuchi, Jue Wang, Jianing Yu
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