Results 51 to 60 of about 62,601 (148)

Peculiarities of business communications in public activities: conceptual review

Економіка, управління та адміністрування
The modern sphere of public governance is focused on the principles of openness, transparency, responsibility and accountability, which are impossible without effective communication.
І.О. Androshchuk, A.S. Muzychenko, B.B. Kramar   +2 more
doaj   +1 more source

Social networks in educational institutions

Polylinguality and Transcultural Practices, 2014
A review of the most popular Russian social networks. Identified opportunities for developing educational organizations and discussed the benefits of using social networks.
A N Medvedev, D A Tarasova
doaj  

Dialogue as a Form of Interaction between the Bearer of the Image and the Target Audience in Intercultural Communication: the Aspect of Academic Discourse

Astra Salvensis, 2019
The article is aimed at studying the image in the context of interaction between the image carrier and the target audience. The appeal to the problem of modeling the communicative process is due to the fact that, despite the sufficient number of studies ...
Zhibek K. ISSAYEVA , Elena N. LUCHINSKAYA, Valentina V. ZELENSKAYA, Sergey A. GOLUBTSOV   +3 more
doaj  

Do Counter-Narratives Reduce Support for ISIS? Yes, but Not for Their Target Audience. [PDF]

Front Psychol, 2020
Bélanger JJ, Nisa CF, Schumpe BM, Gurmu T, Williams MJ, Putra IE.   +5 more
europepmc   +1 more source

ANIMALS IN ADVERTISING (LITERATURE REVIEW)

Sovremennye Issledovaniâ Socialʹnyh Problem
Background. The article is a review of material on the topic of the reasons for using animals in various kinds of advertising. The animal species are examined in the light of the emotions, stereotypes and symbols they carry with them.
Yuliya V. Massalskaya, Anastasiya V. Nikolaeva   +1 more
doaj   +1 more source

Territorial branding as a regional development tool

Вестник университета
A brief analytical overview of forming and developing territory branding as a management tool has been presented. The purpose of the study is to analyze the impact of territorial branding on the economic development in regions.
V. S. Kryleva, A. D. Elfimova, F. G. Malieva   +2 more
doaj   +1 more source

Using support vector machine ensembles for target audience classification on Twitter. [PDF]

PLoS One, 2015
Lo SL, Chiong R, Cornforth D.
europepmc   +1 more source

Alcohol harm reduction advertisements: a content analysis of topic, objective, emotional tone, execution and target audience. [PDF]

BMC Public Health, 2017
Dunstone K, Brennan E, Slater MD, Dixon HG, Durkin SJ, Pettigrew S, Wakefield MA.   +6 more
europepmc   +1 more source

The Treatment of the Holocaust in the Writings of Darwish and Tibi: Critique or Identification?

Critical Approaches to Discourse Analysis across Disciplines, 2018
The article discusses the rhetorical strategies of the Palestinian poet Mahmoud Darwish (1941-2008) and the politician and Israeli Parliament member Ahmed Tibi with regard to Holocaust remembrance.
Adel Shakour, Abdallah Tarabeih
doaj  

Decoding Anti-Substance Use Public Service Announcements: Content Analysis Grounded in the Elaboration Likelihood Model and Extended Parallel Process Model. [PDF]

JMIR Form Res
Liu J, Niu Z.
europepmc   +1 more source