Results 81 to 90 of about 1,880,348 (185)
openL’elaborato analizza il ruolo del marketing esperienziale nella rivitalizzazione e nella salvaguardia di territori isolati e delle loro tradizioni a rischio di abbandono. Viene esaminata l’evoluzione dal marketing tradizionale a quello esperienziale,
CAVALLETTO, MARIA
core
Editorial: Industry and individuals: branding, labelling, and marketing of food products, volume II. [PDF]
Gârdan DA +3 more
europepmc +1 more source
Territorial marketing and tourism development
Ce travail s’intéresse au rôle du marketing territorial dans l’évaluation des ressources touristiques qui sont le moteur du développement touristique.
Alsdai, Mhmed
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When tasks cross the line: the mediating role of territoriality in the relationship between illegitimate tasks and self-interested voice. [PDF]
Ruan Q, Liu C.
europepmc +1 more source
Territorial marketing: A tool for developing the attractiveness of territories
Rehailia Hassib, Saadi Ibtissem
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THEORETICAL PRINCIPLES OF TERRITORY MARKETING
The article substantiates that the marketing of territories is a multifaceted activity that involves the use of various approaches for the development and popularization of a certain territory. The choice of approach depends on the specific goals and characteristics of the region.
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"<i>No carrot, no stick</i>": Exploring premise identification programs across Canada. [PDF]
Khoddami S +4 more
europepmc +1 more source
TERRITORIAL ORGANIZATION OF THE TOURIST MARKET
Retraction.The article considers the economic entity, the nature and structure of the tourist market. The analysis of the taxonomic system of recreational, tourist areas, the territorial structure of the tourism market, the structure of the regional tourism market. Considered the link between tourism needs, interests, motives of consumers and providing
openaire +1 more source
Social Media for Marketing Surgical Practice: Instagram Use by German Plastic Surgeons. [PDF]
Heinzel JC +7 more
europepmc +1 more source
Locals: at the heart of territorial marketing
Marketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a time where the immaterial and relational capital assumes
Correia, Ricardo, Brito, Carlos
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