Results 61 to 70 of about 1,880,348 (185)

Marketing territorial : entre différenciation et mobilisation Territorial marketing - between differentiation and mobilisation

open access: yes, 2017
En partenariat avec la chaire « Attractivité et nouveau marketing territorial » de l’université de Marseille, l’équipe TerRA (Territoire, ressources et acteurs) de l’UMR CNRS LISA de l’université de Corte, propose un workshop multilogue où l’on discute ...

core   +1 more source

Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase [PDF]

open access: yesMarketing i Menedžment Innovacij, 2012
Role of territorial marketing in the innovation development process and in the improving of important components of social and economic potential possibilities efficiency of industrial cities regional economic complex is discovered in this article.
V.I. Dubnitsky   +2 more
doaj  

MARKETING WYDARZEŃ JAKO INSTRUMENT DZIAŁAŃ PROMOCYJNYCH GDAŃSKIEGO SAMORZĄDU

open access: yesNowoczesne Systemy Zarządzania, 2017
Territorial marketing of loca I government contributes to meet the expectations and needs of the local community. For this purpose local governments reach, among other things for the promotion of a number of tools that fulfill a number of important ...
Urszula KĘPROWSKA
doaj   +1 more source

Design Mechanism as Territorial Strategic Capability [PDF]

open access: yes
The current exigencies that a territory must faced in order to its’ optimal positioning in future regional competition requires the ability to design the appropriate mechanism which better valorize the territory capability.
Gianita BLEOJU, Lacramioara FOTACHE
core  

Influencia de las alianzas estratégicas en la identidad de las variables externas del marketing territorial del municipio de Santa Rosa de Cabal [PDF]

open access: yes, 2019
Teniendo en cuenta el potencial turístico con el que cuenta el municipio de Santa Rosa de Cabal con el presente análisis se busca profundizar en los elementos del marketing territorial, en donde sea posible promocionar y el posicionar dicho municipio. El
Ramírez Orozco, Néstor Andrés   +1 more
core   +1 more source

Planowanie przestrzenne jako instrument marketingu terytorialnego Agencji Nieruchomości Rolnych w województwie lubelskim

open access: yesBarometr Regionalny, 2010
Celem działalności Agencji Nieruchomości Rolnych jest między innymi zbywanie nieruchomości państwowych po jak najkorzystniejszej cenie. Osiągnięcie tego celu wymaga stosowania reguł marketingu terytorialnego, którego jednym z narzędzi jest planowanie ...
Waldemar Gorzym-Wilkowski
doaj   +1 more source

Territorial marketing and tourist attractiveness: Case of Souss Massa region [PDF]

open access: yes
This article delves into the pivotal role of territorial marketing in boosting tourism attraction, with the Agadir Souss Massa region serving as a case study.
DRIOUCH, Salah   +3 more
core   +5 more sources

The nexus between an art experience and creative tourism

open access: yesMondes du Tourisme, 2014
The cultural sector is increasingly seen as a potential driver of (tourism) growth by governments, especially in peripheral sub-regions like Tasmania where the once dominant industries have departed.
Kim Lehman, Dirk Reiser
doaj   +1 more source

Analysis of development factors and by-products of small towns – case study of the town of Chojnice (Poland)

open access: yesRevija za Geografijo
Small towns constitute a vital component of the local economy. However, they currently face numerous challenges related to demographic trends, urban investments, and the availability of local products.
Fabian Miszewski
doaj   +1 more source

Marketing territorial, attractivité et développement

open access: yes, 2014
L’enjeu actuel du marketing territorial lié à la mobilisation de multiples acteurs dans la promotion du territoire conduit de plus en plus souvent au développement de démarche des acteurs territoriaux. Accompagnées d’une stratégie de communication fondée
Arifon, Olivier
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