Results 41 to 50 of about 1,880,348 (185)
, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
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MARKETING TERRITORIAL ETDEVELOPPEMENT LOCAL DURABLE : QUELLE PERSONNALITE DU DIRIGEANT TERRITORIAL ?
Revue Economie, Gestion et Société, 2018 piloting at sight is one of the reasons often evoked to justify the failure of territories or city in Africa. The experiment led in this search aims at proposing a model which puts in synergy personality's lines of the territorial leaders and the ...
Sèvèho Timothée Ignace AMIDJOGBE +1 more
doaj +1 more source
Implementacion de una consultora en marketing territorial
, 2016 El objetivo de este proyecto es conocer la viabilidad de implementar una consultora en marketing territorial que en primera instancia pueda impulsar a la región del Tolima como una marca utilizando las diferentes herramientas del marketing. El marketing
Caballero Andrade, Luis Enrique
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Baltic Journal of Economic Studies, 2017 Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are examined, separate economical ...
Iryna Budnikevych, Iryna Gavrysh
doaj
Financial problems of territorial marketing as an instrument of strategic spatial development [PDF]
E3S Web of Conferences, 2019 This article analyzes the aspects of territorial marketing and their influence on the spatial development of the territory, as well as the financial components of this problem.
Kataeva Natalia +3 more
doaj +1 more source
Film Commissions, marketing territorial e turismo: uma revisão sistemática da literatura
Revista de la Asociación Española de Investigación de la Comunicación, 2023 Based on a theoretical gap identified on the relationship between film commissions and marketing, this study carries out a systematic review of the literature with the aim of presenting a characterization of film commissions and their relationships with ...
João Victor Vasconcelos +1 more
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Teoretical and practical problems of territorial branding at the example of Sumy region brend forming [PDF]
Marketing i Menedžment Innovacij, 2011 Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region
M.Yu. Karpischenko, O.M. Оlefirenko
doaj
المجلة الدولية للأداء الاقتصادي, 2021 Through our present research, we will try to confirm if our municipalities use territorial governance that encourages participatory democracy, the main goal is to understand the methods and strategies able to create a win-win relationship between ...
Ghalem BENBRIKA, Faouzi GHIDOUCHE
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THE IMPACT OF THE TERRITORIAL MARKETING ON HIGHLIGHTING THE BRAND “BAIKAL” IN THE BAIKAL REGION [PDF]
Geo Journal of Tourism and Geosites, 2019 The formation of the global market for geoproducts in the Baikal region causes a growing interest in the study of the phenomenon of “Brand of the territory”, which affects the effectiveness of the promotion of the territory in the face of growing ...
Valentina NAKONECHNYKH +3 more
doaj +1 more source