Results 21 to 30 of about 1,822,691 (249)
Enhancing the Reputation of Territorial Brands through Digital Presence: The Case of “WeCasablanca” [PDF]
The aim of this paper is to explore the importance of implementing a digital marketing approach within the framework of a territorial brand and its potential for maintaining the promises that may be tackled to improve the image of the area at the ...
Yasmine Alaoui,Khatib Majda
core +1 more source
THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES
Вестник Северо-Кавказского федерального университета, 2022 The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.
Anton N. Krivenko
doaj
, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
core
Revue Marocaine de l'Entrepreneuriat, de l'Innovation et du Management, 2017 Dans un contexte international, mondialisé et numérisé, les territoires sont appelés de plus en plus à se démarquer en se référant aux outils de promotion et de communication et, au sens large, aux outils de marketing territorial.
Amine EL BOUZAIDI, Mhamed BOUDOUAH
doaj +1 more source
Review of Gastrointestinal Capsule Robots: Materials, Actuation, Diagnostics, and Therapeutics
Advanced Science, EarlyView.This review examines gastrointestinal capsule robots through a systems engineering lens, covering shell materials, actuation and localization strategies, diagnostic modalities, therapeutic interventions, and commercialization status. By mapping the complete technological chain from fabrication to clinical deployment, this work identifies critical gaps ...
Zengsheng Li +8 more
wiley +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This paper examines the relationship between participation in the EU Rural Development Program and the economic performance of Italian olive farms using a finite‐mixture model with inverse‐probability‐weighted regression adjustment. Based on 2010–2022 FADN panel data, it estimates heterogeneous treatment effects while correcting for selection ...
Francesco Caracciolo, Marilena Furno
wiley +1 more source
Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]
Problems and Perspectives in Management, 2018 Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova +4 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT This paper explores the convergence in on‐farm diversification strategies of agricultural holdings, between remote areas and more central ones. Using Italian farm‐level data, we explore the determinants of diversification strategies across farms.
Gianluca Grilli +2 more
wiley +1 more source
Territorial Marketing as an Element Boosting the Development of a Commune
Real Estate Management and Valuation, 2015 Recently, it has become popular to streamline the way of managing territorial units by adapting the marketing approach to a territorial dimension. The majority of cities and communes in Poland have realized that, in order to achieve their set goals under
Renigier-Biłozor Małgorzata +1 more
doaj +1 more source
Journal of Urban and Regional Analysis, 2022 The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case.
Octavian GROZA +2 more
doaj +1 more source