Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
doaj +1 more source
Territorial relationship marketing: a lever of territorial attractiveness
International Journal of Accounting, Finance, Auditing, Management and Economics, 2022 L’attractivité du territoire est un objectif stratégique des politiques publiques. Cet objectif est expliqué par la contribution des Investissements Directs à l’Étranger (IDE) à la croissance économique et même au développement durable du pays d’accueil. Néanmoins, la frénésie de la concurrence entre les territoires à l’échelle mondiale combinée ...
KHANFAR, Fatima Ezzahra +1 more
openaire +2 more sources
Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Dynamic capabilities in territorial marketing – the possibilities of concept adaptation [PDF]
, 2023 Purpose: The purpose of this paper is to develop a conceptual understanding of territorial marketing using the dynamic approach and explore the Dynamic Marketing Capabilities that extend the place's competitive advantage.
Anetta Pukas, Pukas, Anetta
core +1 more source
Regional economy development using event marketing tools and tender procedures [PDF]
Омский научный вестник: Серия "Общество. История. Современность", 2021 The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation.
E. A. Ivanova, V. A. Shlein
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The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study
Agriculture, 2022 This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology.
Claudio Bellia +2 more
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La orientación hacia el mercado en el marco del desarrollo local: el Plan de Marketing Territorial [PDF]
, 1997 En el presente artículo pretendemos, tras realizar una aproximación al fenómeno del desarrollo local como estrategia para el crecimiento socioeconómico en los entornos rurales deprimidos, acercarnos a la necesidad de gestión de los organismos públicos de
Villarejo Ramos, Ángel Francisco
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TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE [PDF]
Management & Marketing, 2014 Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity.
Alexandra Zbuchea
doaj
Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]
Problems and Perspectives in Management, 2018 Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova +4 more
doaj +1 more source
Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”
Ri-vista: Ricerche per la Progettazione del Paesaggio, 2020 The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role ...
Davide Papotti
doaj +1 more source