Results 1 to 10 of about 1,822,691 (249)
Cogent Economics & Finance, 2023 FDI and territorial marketing are fields of interest and research by many scientists and managers. However, this is still a new field of science in Vietnam, both academically and practically.
Thanh Cuong Dang +4 more
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Impact of globalization and digitalization on the efficiency of environmental development of territories [PDF]
E3S Web of Conferences, 2020 Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity.
Meskhi B +5 more
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Наука и техника, 2020 The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been
A. V. Chechulin +3 more
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Development of a territorial tourism product using a marketing and analytical approach [PDF]
E3S Web of Conferences, 2020 The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach.
Lukyanova Natalia, Stremousov Aleksandr
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ASSESSMENT OF MARKETING ACTIVITY MANAGEMENT IN TERRITORIAL UNITS: THEORETICAL-METHODOLOGICAL APPROACH [PDF]
Baltic Journal of Economic Studies, 2018 The subject of the study is a set of theoretical and methodological aspects of the development of organizational and economic relations that arise in the process of interaction of economic subjects while shaping the potential of territorial marketing as ...
Sergyi Smerichevskyi +2 more
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Economia Agro-Alimentare, 2022 Trademarks are useful territorial marketing policies contributing to the economic growth of a certain region. However, the complexity of these strategies from a marketing and legal perspective requires a deeper understanding of the functioning of ...
Fabio Gaetano Santeramo +3 more
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Problems of Palliative and Hospice Care in Territorial Communities as a Part of Place Branding [PDF]
Health Economics and Management Review, 2022 In the EU, palliative care is a comprehensive system of patient support: social, psychological, spiritual and, of course, medical care. How it works in other countries and what the experience should be applied so that children in Ukraine can not only ...
Anna Rosokhata +4 more
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Definiciones, desafíos y métodos del marketing territorial
Mercados y Negocios, 2016 Abordar con cierta profundidad los conocimientos que proporciona el marketing territorial, requiere tratar las definiciones, desafíos territoriales y método de marketing territorial estratégico.
Margarita Camarena, Andrés Valdez
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Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
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Transformation of Z-Generation in the context of globalization and place marketing: the case of Hungarian students [PDF]
SocioEconomic Challenges, 2020 Considering that in most cases graduates of higher educational establishments stay and work in small settlements, the potential target audience for the use of territorial marketing tools is the student as representatives of generation Z.
Urbánné Treutz Ágnes
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