Results 1 to 10 of about 1,880,348 (185)
Territorial marketing: restrictions on application in Russia [PDF]
Вестник Пермского университета: Серия Экономика, 2017 The article investigates the restrictions to apply marketing concept at the territorial level of the domestic economy. The conceptual basis of the territorial marketing, its peculiarities and perspectives for its improvement in Russia have been ...
Yuliya Igorevna Dubova +2 more
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Cogent Economics & Finance, 2023 FDI and territorial marketing are fields of interest and research by many scientists and managers. However, this is still a new field of science in Vietnam, both academically and practically.
Thanh Cuong Dang +4 more
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Challenge of Adapting Marketing Concepts and Tools to The Territory
المجلة الدولية للأداء الاقتصاديThis research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels ...
Samia Bounab, Samra Doumi
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Key Research Areas in Territorial Marketing from 2020 to 2025
Prace Naukowe Uniwersytetu Ekonomicznego we WrocławiuAim: The paper aims to present the identified key research areas in territorial marketing in 2020-2025. Methodology: To identify relevant research materials, a literature analysis was conducted using the licensed database Web of Science.
Aleksandra Sztuk
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El marketing territorial como una estrategia de desarrollo regional
Episteme, 2012 El marketing territorial se define como una estrategia de desarrollo regional que utiliza las herramientas del marketing propias de las unidades empresariales para promover la imagen positiva de un territorio a partir no solo de la oferta de bienes y ...
Miguel Antonio Prieto Osorio +1 more
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Impact of globalization and digitalization on the efficiency of environmental development of territories [PDF]
E3S Web of Conferences, 2020 Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity.
Meskhi B +5 more
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Наука и техника, 2020 The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been
A. V. Chechulin +3 more
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Development of a territorial tourism product using a marketing and analytical approach [PDF]
E3S Web of Conferences, 2020 The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach.
Lukyanova Natalia, Stremousov Aleksandr
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The Conception of Marketing of Territorial Market Systems
Business Inform, 2023 The article is aimed at studying the scientific issues related to the acceleration of economic develop-ment of the spatial economy; determining the degree of influence of innovations on the nature of the territorial organization of economic activity; provision of a theoretical basis for the formation of zones of innovative growth of individual ...
Bubenko Pavlo T., Soboleva Ganna G.
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ASSESSMENT OF MARKETING ACTIVITY MANAGEMENT IN TERRITORIAL UNITS: THEORETICAL-METHODOLOGICAL APPROACH [PDF]
Baltic Journal of Economic Studies, 2018 The subject of the study is a set of theoretical and methodological aspects of the development of organizational and economic relations that arise in the process of interaction of economic subjects while shaping the potential of territorial marketing as ...
Sergyi Smerichevskyi +2 more
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