Results 11 to 20 of about 1,880,348 (185)

Definiciones, desafíos y métodos del marketing territorial

Mercados y Negocios, 2016
Abordar con cierta profundidad los conocimientos que proporciona el marketing territorial, requiere tratar las definiciones, desafíos territoriales y método de marketing territorial estratégico.
Margarita Camarena, Andrés Valdez
doaj   +5 more sources

Marketing territorial una herramienta estratégica para el sector rural: Revisión bibliográfica [PDF]

AiBi Revista de Investigación, Administración e Ingeniería, 2020
El presente artículo de revisión se basa en un estudio bibliográfico en el que se busca seleccionar analizar y sintetizar  la literatura científicas sobre el marketing territorial como parte fundamental y estructural para el desarrollo del proyecto de ...
Dario Burgos-Cañas, Dora Esther Fonseca-Pinto, Carlos Arturo Fonseca-Pinto   +2 more
doaj   +2 more sources

Marketing Territorial

, 2014
Ao contrário do que acontece com os produtos, não se «fabricam» territórios a partir de uma base zero, tal como não se escolhem os seus habitantes ou as suas características geográficas. Não existem ter- ritórios iguais. As especificidades associadas a cada território retiram valor a soluções standard replicadas de forma genérica e adicionam ...
Correia, Ricardo
core   +3 more sources

Promotion of Territorial Product in Territorial Marketing [PDF]

Економіка, управління та адміністрування
The promotion of the territorial product is aimed at increasing the attractiveness of the territory as a place of residence or activity. The purpose of this article is to plan and organize the promotion of a territorial product in territorial marketing and determine its role in shaping the attractiveness of the territory.
O.V. Yakushevska
openaire   +3 more sources

El marketing territorial para el fortalecimiento de la comunicación gubernamental [PDF]

, 2023
[Resumen] El artículo aborda desde una perspectiva teórica el empleo de técnicas del marketing en el ámbito de los territorios, dado que éstos interactúan en un mercado global impredecible y cambiante; donde la competencia de otros lugares u ...
Jardón Ferreiro, Eladio, Campo Villares, Manuel Octavio del, Panke, Luciana, Del Campo Villares, Manuel Octavio, Manuel Octavio Del Campo Villares, Eladio Jardón Ferreiro, Eladio Jardón Ferreiro, Luciana Panke, Luciana Panke   +8 more
core   +1 more source

Mapping of territorial markets

, 2022
Malnutrition in all its forms (undernutrition, micronutrient deficiency, overweight and obesity) is a major global challenge, and improving nutrition is a key priority for global development, as recognized in the UN Decade of Action on Nutrition (2016–2025) and the 2030 Agenda for Sustainable Development.
Tartanac, Florence, Vicovaro, Marcello, Sanchez, Javier, Sall, Nadjirou, Loconto, Allinson, Goita, Mamadou, van der Ploeg, J.D., McKeon, Nora, De Meo, Paola   +8 more
openaire   +2 more sources

Trademarks and Territorial Marketing: Retrospective and Prospective Analyses of the trademark Prodotti di Qualità

Economia Agro-Alimentare, 2022
Trademarks are useful territorial marketing policies contributing to the economic growth of a certain region. However, the complexity of these strategies from a marketing and legal perspective requires a deeper understanding of the functioning of ...
Fabio Gaetano Santeramo, Roberto Manno, Marco Tappi, Emilia Lamonaca   +3 more
doaj   +1 more source

Territorial e-marketing role in improving of hotel business efficiency in Syria after war

Вестник университета, 2022
The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
doaj   +1 more source

Digital marketing in mountain tourism: Challenges of the new time and development priorities [PDF]

BIO Web of Conferences
The tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of ...
Purhani Safar Hasan, Mamedova Sevda Binyat, Mamatkulova Shoira, Shodieva Gulnoza   +3 more
doaj   +3 more sources

The Origin of Territory Marketing

Vestnik of the Plekhanov Russian University of Economics, 2023
Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole territories.
E. M. Azaryan, D. E. Voziyanov, A. N. Beketov, V. A. Kaderova   +3 more
openaire   +2 more sources