Results 11 to 20 of about 1,822,691 (249)
Territorial marketing: restrictions on application in Russia [PDF]
Вестник Пермского университета: Серия Экономика, 2017 The article investigates the restrictions to apply marketing concept at the territorial level of the domestic economy. The conceptual basis of the territorial marketing, its peculiarities and perspectives for its improvement in Russia have been ...
Yuliya Igorevna Dubova +2 more
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Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
Digital marketing in mountain tourism: Challenges of the new time and development priorities [PDF]
BIO Web of ConferencesThe tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of ...
Purhani Safar Hasan +3 more
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Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
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Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Marketing territorial una herramienta estratégica para el sector rural: Revisión bibliográfica
AiBi Revista de Investigación, Administración e Ingeniería, 2020 El presente artículo de revisión se basa en un estudio bibliográfico en el que se busca seleccionar analizar y sintetizar la literatura científicas sobre el marketing territorial como parte fundamental y estructural para el desarrollo del proyecto de ...
Dario Burgos-Cañas +2 more
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Regional economy development using event marketing tools and tender procedures [PDF]
Омский научный вестник: Серия "Общество. История. Современность", 2021 The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation.
E. A. Ivanova, V. A. Shlein
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The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study
Agriculture, 2022 This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology.
Claudio Bellia +2 more
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TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE [PDF]
Management & Marketing, 2014 Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity.
Alexandra Zbuchea
doaj
Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”
Ri-vista: Ricerche per la Progettazione del Paesaggio, 2020 The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role ...
Davide Papotti
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