Results 31 to 40 of about 1,880,348 (185)
THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES
Вестник Северо-Кавказского федерального университета, 2022 The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.
Anton N. Krivenko
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Vers un marketing territorial relationnel [PDF]
The aim of this paper is to highlight the importance of taking into account the relational paradigm in territorial marketing.The frenzy of globalization and the exacerbation of competition between territories justify the use of marketing to promote and ...
KHANFAR, Fatima Ezzahra
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Revue Marocaine de l'Entrepreneuriat, de l'Innovation et du Management, 2017 Dans un contexte international, mondialisé et numérisé, les territoires sont appelés de plus en plus à se démarquer en se référant aux outils de promotion et de communication et, au sens large, aux outils de marketing territorial.
Amine EL BOUZAIDI, Mhamed BOUDOUAH
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Journal of Urban and Regional Analysis, 2022 The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iași as a study case.
Octavian GROZA +2 more
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TERRITORY MARKETING AS A TOOL FOR THE FORMATION OF A TERRITORIAL CLUSTER
Вестник Тверского государственного университета. Серия: Экономика и управление, 2023 Актуальность исследования заключается в том, что современное экономическое развитие имеет множество очевидных тенденций, а именно: регионализация и глобализация. Реализация кластерной политики является существенным условием эффективного развития территории, что ведет к повышению конкурентоспособности региона.
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Territorial Marketing as an Element Boosting the Development of a Commune
Real Estate Management and Valuation, 2015 Recently, it has become popular to streamline the way of managing territorial units by adapting the marketing approach to a territorial dimension. The majority of cities and communes in Poland have realized that, in order to achieve their set goals under
Renigier-Biłozor Małgorzata +1 more
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At the borderline of marketing of culture and territorial marketing [PDF]
, 2016 This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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Making Roubaix More Attractive
Territoire en Mouvement, 2020 The purpose of our study is to show how the city of Roubaix could rebuild its attractiveness. To that purpose, the offer and competitive advantages of the city were studied with the help of the Porter’s Diamond and CERISE REVAIT® models which are ...
Natalia Guilluy-Sulikashvili +2 more
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Territorial marketing in the chosen locality
, 2014 This diploma thesis deals with the issue of territorial marketing in selected location. Specifically the location of the city of Zlin. The aim of this thesis is to design the development of the explored area with using of tools of territorial marketing ...
Mlčúchová, Veronika
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Claiming market ownership: Territorial activism in stigmatized markets
Journal of Business ResearchBrands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative data in the halal food and beverage market, we identify three triggers that make ...
Ozlem Sandikci +2 more
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