Results 1 to 10 of about 3,523 (260)
Cogent Economics and Finance, 2023 FDI and territorial marketing are fields of interest and research by many scientists and managers. However, this is still a new field of science in Vietnam, both academically and practically.
Thanh Cuong Dang +2 more
exaly +3 more sources
El marketing territorial como una estrategia de desarrollo regional
Episteme. Revista de Estudios Socioterritoriales, 2012 El marketing territorial se define como una estrategia de desarrollo regional que utiliza las herramientas del marketing propias de las unidades empresariales para promover la imagen positiva de un territorio a partir no solo de la oferta de bienes y ...
Miguel Antonio Prieto Osorio +1 more
exaly +3 more sources
Key Research Areas in Territorial Marketing From 2020 to 2025
Prace Naukowe Uniwersytetu Ekonomicznego We WrocławiuAim: The paper aims to present the identified key research areas in territorial marketing in 2020-2025. Methodology: To identify relevant research materials, a literature analysis was conducted using the licensed database Web of Science.
Aleksandra Sztuk
exaly +3 more sources
Impact of globalization and digitalization on the efficiency of environmental development of territories [PDF]
E3S Web of Conferences, 2020 Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity.
Meskhi B +5 more
doaj +1 more source
Наука и техника, 2020 The purpose of the paper is to analyze a market of territorial marketing as a special, significantly different from the commercial market in the post-Soviet space. Attempts to characterize this territorial marketing market in general have not yet been
A. V. Chechulin +3 more
doaj +1 more source
ASSESSMENT OF MARKETING ACTIVITY MANAGEMENT IN TERRITORIAL UNITS: THEORETICAL-METHODOLOGICAL APPROACH [PDF]
Baltic Journal of Economic Studies, 2018 The subject of the study is a set of theoretical and methodological aspects of the development of organizational and economic relations that arise in the process of interaction of economic subjects while shaping the potential of territorial marketing as ...
Sergyi Smerichevskyi +2 more
doaj +1 more source
Economia Agro-Alimentare, 2022 Trademarks are useful territorial marketing policies contributing to the economic growth of a certain region. However, the complexity of these strategies from a marketing and legal perspective requires a deeper understanding of the functioning of ...
Fabio Gaetano Santeramo +3 more
doaj +1 more source
Internacionalización territorial, una estrategia para el desarrollo de las regiones
Revista de Ciencias Sociales, 2022 Continuamente las regiones realizan varias actividades de internacionalización, convirtiéndose en una estrategia de globalización y posibilitar la paradiplomacia en la gestión pública.
Manuel Antonio Jiménez-Castillo +3 more
doaj +1 more source
Development of a territorial tourism product using a marketing and analytical approach [PDF]
E3S Web of Conferences, 2020 The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach.
Lukyanova Natalia, Stremousov Aleksandr
doaj +1 more source
Definiciones, desafíos y métodos del marketing territorial
Mercados y Negocios, 2016 Abordar con cierta profundidad los conocimientos que proporciona el marketing territorial, requiere tratar las definiciones, desafíos territoriales y método de marketing territorial estratégico.
Margarita Camarena, Andrés Valdez
doaj +3 more sources