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European Countryside, 2020 The process of decentralization of power and governance, which takes place in Ukraine through the voluntary unification of territorial communities, has laid the foundations for reforming the administrative territorial structure and territorial ...
Pavlov Oleksandr +2 more
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Teoretical and practical problems of territorial branding at the example of Sumy region brend forming [PDF]
Marketing i Menedžment Innovacij, 2011 Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region
M.Yu. Karpischenko, O.M. Оlefirenko
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Agricultural and Resource EconomicsPurpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Alla Pyvovar +2 more
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The Prospects for the Development of Territorial Branding in the Context of the Experience Economy
Galactica Media Journal of Media StudiesThe article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons.
Amina Agrba
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TERRITORIAL MARKETING AND COLLECTIVE BRANDING TO SUPPORT REGIONAL DEVELOPMENT: A STUDY OF SMEs BATIK INDUSTRY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Global competition places more challenges not only for nations but also regions to attract potential resources. Marketing approaches have been pursued by the government and the local authority to communicate their places.
Roostika R.
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Definition of the strategic directions of formation of a favorable brand of Stavropol Krai as place attractive to tourism [PDF]
Ekonomski Pogledi, 2013 In article value of branding in advance of a tourist and recreational complex of the region is proved, the directions of promotional and informational advance of a territorial tourist product are defined.
Ostrovskaâ Viktoriâ Nikolaevna +2 more
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Acta Geographica Slovenica, 2022 Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
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Engineering Management in Production and Services, 2020 The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding.
Matwiejczyk Anna +2 more
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THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
Наука Красноярья, 2016 The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its ...
Anna Sergeevna Panacheva +1 more
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MARKETING STRATEGIES FOR RURAL TERRITORIES DEVELOPMENT IN UKRAINE IN THE CONTEXT OF DECENTRALIZATION REFORM [PDF]
Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development, 2021 The goal of the paper was the analysis of marketing strategies for rural territories development in Ukraine in the context of the decentralization reform that started in 2014. A theoretical and methodological approach was made based on general scientific
Halyna KUTS +4 more
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