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Territorial Brand in Regional Development: Interdisciplinary Discussions

Encyclopedia, 2023
Almost half of the world’s countries, including cities, have strategically adopted the territorial brand. This essay proposes an interdisciplinary reflection on the relationship between territorial brands and territorial and regional development theories.
Giovana Goretti Feijó de Almeida
exaly   +4 more sources

The Metaverse Territorial Brand: A Contemporary Concept

Encyclopedia
The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse.
Giovana Goretti Feijó de Almeida
exaly   +4 more sources

The influence of destination image within the territorial brand on regional development

Cogent Social Sciences, 2023
With the increasing level of global urbanization, cities have become protagonists, acquired multiple roles, and influence urban spaces’ transformation and strategic governance arrangements.
Paulo Almeida, Giovana Goretti Feijó de Almeida   +1 more
exaly   +3 more sources

Territorial Brand as a Public Governance Strategy: Cases of Brazil and Portugal

Administrative Sciences
Urban dynamics of the 21st century is distinguished by the prevalence and significance of cities and their constituent elements. The objective of this study is to analyze the role of the territorial brand as one of the strategic elements of public ...
Giovana Goretti Feijó de Almeida
exaly   +3 more sources

Stone Names: A Linguocultural Symbol of the Urals [PDF]

Вопросы ономастики, 2020
The paper examines the names of ornamental stones (gemmonyms) in terms of linguocultural branding of the Ural region. The analysis focuses on mineralogical vocabulary outside the official nomenclature, for the most part, these are gemmonyms containing ...
Julia A. Krivoshchapova
doaj   +1 more source

A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT

Архитектон, 2022
The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
doaj   +1 more source

Samara identity in the mirror of advertising and commercial names

Вестник Самарского университета: История, педагогика, филология, 2022
The purpose of our research is to identify ways of translating the Samara identity in the system of verbal sign complexes of commercial objects based on the use of the semiotic method.
Tatyana P. Romanova
doaj   +1 more source

The role of International trade in improving the competitiveness of Saint Petersburg [PDF]

Baltic Region, 2017
This article aims to explore the prospects for the development of international trade and the impact of trade on increasing competitiveness of Saint Petersburg.
Bazhenov Y. N., Elsukov M. Y., Podshuveit O. V.   +2 more
doaj   +1 more source

Le tourisme gourmand

Géographie et Cultures, 2016
Used by large retailers for several decades, brand strategy is in recent years now adopted by local authorities. The Auvergne, region located in the middle of France, is no exception to the rule and launched in 2011 the territorial brand « Auvergne New ...
Marie-Ève Férérol
doaj   +1 more source

THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING

Наука Красноярья, 2016
The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its ...
Anna Sergeevna Panacheva, Vasilina Andreevna Popil   +1 more
doaj   +1 more source