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Territorial Brand in Regional Development: Interdisciplinary Discussions

Encyclopedia, 2023
Almost half of the world’s countries, including cities, have strategically adopted the territorial brand. This essay proposes an interdisciplinary reflection on the relationship between territorial brands and territorial and regional development theories.
Giovana Goretti Feijó de Almeida
exaly   +4 more sources

Discussions Between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand

Sustainability, 2022
There is a clear controversy between the concepts of place branding and territorial brand in the context of regional development, with different meanings being attributed depending on the regions of the world. On the one hand, there are the typological designations attributed to place branding coupled with marketing, and on the other hand, the ...
Lucilia Cardoso, Giovana Goretti Feijó de Almeida   +1 more
exaly   +3 more sources

Structure of a territorial brand

Управление культурой, 2023
Understanding how the phenomenon of a territorial brand works is one of the conditions for ensuring the competitiveness of territories. This is where the objectives of this article arise - to study existing ideas about the structure of a territorial ...
Maria A. Belyaeva
doaj   +2 more sources

The Influence of Destination Image Within the Territorial Brand on Regional Development

Cogent Social Sciences, 2023
With the increasing level of global urbanization, cities have become protagonists, acquired multiple roles, and influence urban spaces’ transformation and strategic governance arrangements.
Paulo Almeida, Giovana Goretti Feijó de Almeida   +1 more
exaly   +4 more sources

The Metaverse Territorial Brand: A Contemporary Concept

Encyclopedia
The “Metaverse Territorial Brand” integrates core and interconnected elements into a virtual, interactional, experiential, and immersive space known as the metaverse.
Giovana Goretti Feijó de Almeida
exaly   +4 more sources

Territorial Brand as a Public Governance Strategy: Cases of Brazil and Portugal

Administrative Sciences
Urban dynamics of the 21st century is distinguished by the prevalence and significance of cities and their constituent elements. The objective of this study is to analyze the role of the territorial brand as one of the strategic elements of public ...
Giovana Goretti Feijó de Almeida
exaly   +3 more sources

The mechanism of territorial branding development [PDF]

Marketing i Menedžment Innovacij, 2012
The article is devoted to the questions of territorial branding; the mechanism of territory brand development and advancement in obedience to strategy of regions development is offered.
Yu.L. Shatava, M.Yu. Karpishchenko
doaj   +1 more source

Stone Names: A Linguocultural Symbol of the Urals [PDF]

Вопросы ономастики, 2020
The paper examines the names of ornamental stones (gemmonyms) in terms of linguocultural branding of the Ural region. The analysis focuses on mineralogical vocabulary outside the official nomenclature, for the most part, these are gemmonyms containing ...
Julia A. Krivoshchapova
doaj   +1 more source

A METHODOLOGY FOR DESIGNING URBAN ENVIRONMENT BASED ON THE TERRITORIAL BRAND CONCEPT

Архитектон, 2022
The article deals with issues in visual embodiment of city brands and proposes a methodology for designing urban environments based on the concept of territorial brand.
Gorgorova Yulia V.
doaj   +1 more source

Samara identity in the mirror of advertising and commercial names

Вестник Самарского университета: История, педагогика, филология, 2022
The purpose of our research is to identify ways of translating the Samara identity in the system of verbal sign complexes of commercial objects based on the use of the semiotic method.
Tatyana P. Romanova
doaj   +1 more source