Results 21 to 30 of about 1,018,170 (243)

The development of Kharkiv tourism brand

Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019
Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand.
Natalya Danko, Alona Ryndych
doaj   +1 more source

Impact of Brand Loyalty on Brand Extension [PDF]

, 2012
The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Ahmed Imran , Hunjra, Abrar , Ahmad, Dr. Kashif-Ur, Rehman, Syed Qasim Haroon , Naqvi   +3 more
core   +1 more source

Regional differentiation of branding of territorial communities: empirical evaluation and cluster identification

Agricultural and Resource Economics
Purpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Liudmyla Tarasovych, Petro Pyvovar, Tetiana Usiuk, Alla Pyvovar, Olga Budnik   +4 more
doaj   +1 more source

Conflits autour de l’indication géographique Hatcho miso : de l’exclusion vers le choix d’une alternative ?

Ebisu: Études Japonaises, 2023
Of the “regional brand” policies promoted in Japan since the 2000s, certification of the Hatcho miso brand of miso flavouring as a “geographic indication” (GI) has caused the most debate. The product’s two most longstanding traditional manufacturers were
Kenjirō Muramatsu
doaj   +1 more source

Cyclic azapeptide CD36 ligand attenuates cardiac injury and reduces long‐chain fatty acid accumulation after myocardial ischemia–reperfusion in mice

FEBS Open Bio, EarlyView.
In a murine model of myocardial ischemia and reperfusion (MI/R), the CD36 azapeptide ligand MPE‐298 reduces cardiac injury and transiently lowers left ventricular long‐chain fatty acids (LCFAs) accumulation 3 h after reperfusion, accompanied by a decrease of oxidative stress and inflammation‐associated genes' expression in the heart and adipose tissue.
Jade Gauvin, Naghme Radmannia, David N. Huynh, Liliane Ménard, Caroline Daneault, Maïté Veilleux, Ahsanullah Ahsanullah, André C. Carpentier, William D. Lubell, Matthieu Ruiz, Huy Ong, Sylvie Marleau, Simon‐Pierre Gravel   +12 more
wiley   +1 more source

Enhancing the Reputation of Territorial Brands through Digital Presence: The Case of “WeCasablanca” [PDF]

The aim of this paper is to explore the importance of implementing a digital marketing approach within the framework of a territorial brand and its potential for maintaining the promises that may be tackled to improve the image of the area at the ...
Yasmine Alaoui,Khatib Majda
core   +1 more source

Territorial rural development strategies based on organic agriculture: the example of Valposchiavo, Switzerland

Frontiers in Sustainable Food Systems, 2023
The disembedding nature of globalization is being tackled by integrated and territorial approaches that focus on local contexts and include multiple actors and sectors. One example are biodistricts that rely on values of organic agriculture to strengthen
Rike Stotten, Paul Froning
doaj   +1 more source

Molecular characterization of covRS mutations in M1UK Streptococcus pyogenes

FEBS Open Bio, EarlyView.
Group A Streptococcus (GAS) acquires covRS mutations driving a hypervirulent bacterial state, frequently associated with invasive disease‐like necrotizing fasciitis. We demonstrate that the newly emerged M1UK GAS lineage can also acquire these mutations.
Jarrad Pritchard, Emma‐Jayne Proctor, Jiawa Wang, Nikolas P. Johnston, Andrew Hayes, Georgia McCorkell, Haibo Yu, Jai Tree, Mark R. Davies, Mark J. Walker, Ronald Sluyter, Stephan Brouwer, Martina L. Sanderson‐Smith   +12 more
wiley   +1 more source

Teoretical and practical problems of territorial branding at the example of Sumy region brend forming [PDF]

Marketing i Menedžment Innovacij, 2011
Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region
M.Yu. Karpischenko, O.M. Оlefirenko
doaj  

Immaginari geografici e marketing turistico: dal “brand territoriale” ai “paesaggi griffati”

Ri-vista: Ricerche per la Progettazione del Paesaggio, 2020
The article investigates the intertwining between landscape images and the promotion of ‘brands’ related to tourist-territorial valorisation. From an cultural geography-based approach, the essay, in an interdisciplinary perspective, analyzes the role ...
Davide Papotti
doaj   +1 more source