Results 21 to 30 of about 1,056,465 (283)
On the essence of the brand of territory [PDF]
Economy of Region, 2011 This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image, reputation and brand are becoming important areas of intangible assets that create competitive ...
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Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) [PDF]
, 2023 Research Question Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet.
Ströbel, Tim +2 more
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Brand of Spain: perception within the country and abroad
Ибероамериканские тетради, 2017 The goal of the study was to analyze the perception of the territorial brand of Spain at home and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt.
Alina Koroleva
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Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts) [PDF]
E3S Web of Conferences, 2020 The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the
Arkhipova Olga +4 more
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Local artistic style formation in urban environment design [PDF]
E3S Web of Conferences, 2021 The article presents the corporate style as the leading project method in design in XXth century and its use in the design of the urban environment in the form of a local architectural and artistic style of the ensemble.
Mikhailov Sergey +4 more
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The development of Kharkiv tourism brand
Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм, 2019 Under modern conditions of the development of the tourist market, the competition between tourist destinations is increasing, therefore, the factor of tourists’ attraction and the investment is brand.
Natalya Danko, Alona Ryndych
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Agricultural and Resource EconomicsPurpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Liudmyla Tarasovych +4 more
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Brand of Libraries in the System of Territorial Branding
Visnyk of Kharkiv State Academy of Culture, 2019 Проаналізовано роль бібліотек у просуванні територій. Мета дослідження — узагальнити теоретичні підходи до використання бренду бібліотеки в територіальному брендингу. Запропоновано новий напрям територіального брендингу — «бібліотечна стратегія». Територіальний брендинг дозволяє сформувати позитивний образ території та залучити на неї інвестиції ...
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Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]
, 2005 Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A. +1 more
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Ebisu: Études Japonaises, 2023 Of the “regional brand” policies promoted in Japan since the 2000s, certification of the Hatcho miso brand of miso flavouring as a “geographic indication” (GI) has caused the most debate. The product’s two most longstanding traditional manufacturers were
Kenjirō Muramatsu
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