Structure of a territorial brand
Управление культурой, 2023 Understanding how the phenomenon of a territorial brand works is one of the conditions for ensuring the competitiveness of territories. This is where the objectives of this article arise - to study existing ideas about the structure of a territorial ...
Maria A. Belyaeva
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Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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The role of brand trust within related and unrelated brand extension activities : a consumer perspective [PDF]
, 2003 The research examines the structure of consumer-brand `trust', and the concept's role within brand extension evaluation decisions, an association largely neglected within existing consumer brand extension literature.
Reast, Jon David
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Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) [PDF]
, 2023 Research Question Current research increasingly takes a multi-actor-dominant logic and situates sport brands within ecosystems. However, the multi-actor-dominant logic has not been captured in a holistic concept yet.
Ströbel, Tim +2 more
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Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Внешнеэкономические аспекты практической реализации конкурентоспособности Санкт-Петербурга=The role of International trade in improving the competitiveness of Saint Petersburg [PDF]
Балтийский регион, 2017 Целью исследования послужила оценка перспектив реализации внешнеэкономического потенциала в повышении конкурентоспособности Санкт-Петербурга.
Баженов Ю. Н. +2 more
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Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts) [PDF]
E3S Web of Conferences, 2020 The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the
Arkhipova Olga +4 more
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Local artistic style formation in urban environment design [PDF]
E3S Web of Conferences, 2021 The article presents the corporate style as the leading project method in design in XXth century and its use in the design of the urban environment in the form of a local architectural and artistic style of the ensemble.
Mikhailov Sergey +4 more
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Brand of Spain: perception within the country and abroad
Ибероамериканские тетради, 2017 The goal of the study was to analyze the perception of the territorial brand of Spain at home and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt.
Alina Koroleva
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