Results 11 to 20 of about 1,056,465 (283)
THE STRATEGY OF SOCIAL AND ECONOMIC REGIONAL DEVELOPMENT: TERRITORIAL BRAND BUILDING
Наука Красноярья, 2016 The article dials with the concept of a regional brand, that has gained popularity in the economic and political spheres, as the quintessence of the mission and strategy of regional development, the algorithm of the territorial branding is offered, its ...
Anna Sergeevna Panacheva +1 more
doaj +2 more sources
Negative brand beliefs and brand usage [PDF]
, 2008 This research focuses on consumer brand usage segments and the responses they give to negative attributes in brand image studies. Analysis was conducted across three markets and four approaches for measuring brand beliefs with respondents who were ...
Romaniuk, Jenni, Winchester, Maxwell
core +4 more sources
The role of International trade in improving the competitiveness of Saint Petersburg [PDF]
Baltic Region, 2017 This article aims to explore the prospects for the development of international trade and the impact of trade on increasing competitiveness of Saint Petersburg.
Bazhenov Y. N. +2 more
doaj +1 more source
Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
core +3 more sources
Formation of the territorial brand under gender consideration [PDF]
Mechanism of an Economic Regulation, 2021 Nowadays, the issues of the territorial force of attraction and strategic development are growing more urgent. Territorial branding is one of the crucial stages in this process. It highlights the real and creates new narratives of the particular territory in time and space.
Liulov, Oleksii Valentynovych +4 more
openaire +2 more sources
Géographie et Cultures, 2016 Used by large retailers for several decades, brand strategy is in recent years now adopted by local authorities. The Auvergne, region located in the middle of France, is no exception to the rule and launched in 2011 the territorial brand « Auvergne New ...
Marie-Ève Férérol
doaj +1 more source
Potential of Youth in Territory Branding
Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture, 2022 Understanding branding as endowing the territory with additional value senses, the authors determine the motives and potential of youth participation in this sociocultural process. A survey of young people conducted in the cities of Poland, Romania, Armenia, Russia and a series of case studies in these countries allows us to determine the resource of ...
Tatiana Y. Bystrova +2 more
openaire +2 more sources
USING CLUSTER ANALYSIS IN MEASURING SOCIAL DOMAIN OF TERRITORIAL BRAND [PDF]
, 2017 Territorial brand has a social dimension reflected in the social equilibrium and measurable with social effectiveness indicators. The paper offers social effectiveness analysis of territory using investigation object “territorial and social systems (TSS)
Baskakova, Irina, Stepanova, Zlata
core +1 more source
Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
doaj +1 more source
Внешнеэкономические аспекты практической реализации конкурентоспособности Санкт-Петербурга=The role of International trade in improving the competitiveness of Saint Petersburg [PDF]
Балтийский регион, 2017 Целью исследования послужила оценка перспектив реализации внешнеэкономического потенциала в повышении конкурентоспособности Санкт-Петербурга.
Баженов Ю. Н. +2 more
doaj +1 more source