Results 11 to 20 of about 575 (216)
Competitiveness of city geo-brand assessment: selecting the research methodology
Вестник университета, 2023 The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness.
I. Yu. Aleksandrova
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The Prospects for the Development of Territorial Branding in the Context of the Experience Economy
Галактика медиа: журнал медиа исследованийThe article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons.
Amina A. Agrba
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Agricultural and Resource EconomicsPurpose. The aim of the study is to identify and evaluate regional differentiation in the branding of territorial communities through an assessment of the four analytical pillars of territorial brand maturity, and the classification of communities ...
Liudmyla Tarasovych +4 more
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Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands
International Studies: Interdisciplinary Political and Cultural Journal, 2017 This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
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Event communications in the conditions of mediatization: actual problems and applications
Неофилология, 2023 The study is devoted to topical issues and the potential of using event-based brand promotion in competitive markets. The idea of promoting brands, products and services through special events is not new.
A. V. Prokhorov +2 more
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Small town branding for tourism purposes: Working with cultural values
Управление культуройThe article specifies the territorial branding definition as an economic and socio-cultural practice. The author characterizes branding as an activity aimed at identifying the most significant characteristics of a particular site for a specific target ...
Tatyana Yu. Bystrova
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Territorial branding as a regional development tool
Вестник университетаA brief analytical overview of forming and developing territory branding as a management tool has been presented. The purpose of the study is to analyze the impact of territorial branding on the economic development in regions.
V. S. Kryleva +2 more
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Brand of Spain: perception within the country and abroad
Ибероамериканские тетради, 2017 The goal of the study was to analyze the perception of the territorial brand of Spain at home and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt.
Alina Koroleva
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Слобожанський науково-спортивний вісник, 2023 Background and Study Aim: Sports branding is a systematic process of communication with a mass audience, aimed at creating a special sports culture: understanding the need to maintain a healthy lifestyle; maintaining interest in sports activities ...
Svitlana Stadnyk +3 more
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source