Results 11 to 20 of about 669,625 (295)
The mechanism of territorial branding development [PDF]
Marketing i Menedžment Innovacij, 2012 The article is devoted to the questions of territorial branding; the mechanism of territory brand development and advancement in obedience to strategy of regions development is offered.
Yu.L. Shatava, M.Yu. Karpishchenko
doaj +3 more sources
Observatório de branding territorial [PDF]
, 2023 O processo de globalização veio dar destaque a novos territórios, nomeadamente a cidades e regiões, que pretendem posicionar-se de forma estratégica. O Branding Territorial é um processo de promoção que tem como objetivo mobilizar recursos e tirar o maior partido da região para que se potencie o desenvolvimento local económico, social e cultural. Tendo
Jorge, Adriana Neves
openaire +2 more sources
Branding the nation: Towards a better understanding [PDF]
, 2009 This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding.
Fan, Ying, Ying Fan, Fan, Y
core +5 more sources
Creation of design by territorial branding
, 2014 В роботі досліджено процес створення територіального бренду, сформульовано основністадій при його розробці. Виділено ключові напрямки, які слугують джерелом ідей, приформуванні бренду і створенні цілісної картинки сприйняття брендованої території.
Романишена, И. В. +2 more
openaire +2 more sources
Formation of the territorial brand under gender consideration [PDF]
Mechanism of an Economic Regulation, 2021 Nowadays, the issues of the territorial force of attraction and strategic development are growing more urgent. Territorial branding is one of the crucial stages in this process. It highlights the real and creates new narratives of the particular territory in time and space.
Liulov, Oleksii Valentynovych +4 more
openaire +2 more sources
Potential of Youth in Territory Branding
Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture, 2022 Understanding branding as endowing the territory with additional value senses, the authors determine the motives and potential of youth participation in this sociocultural process. A survey of young people conducted in the cities of Poland, Romania, Armenia, Russia and a series of case studies in these countries allows us to determine the resource of ...
Tatiana Y. Bystrova +2 more
openaire +2 more sources
On the essence of the brand of territory [PDF]
Economy of Region, 2011 This paper shows the relevance and necessity of the conscious processes of image, reputation and territory brand formation (countries, regions and municipalities). In the context of globalization and intensification of competition, interterritorial image, reputation and brand are becoming important areas of intangible assets that create competitive ...
openaire +3 more sources
IDENTIDADE TERRITORIAL GAÚCHA NO BRANDING DA CERVEJA POLAR [PDF]
, 2014 Identidade territorial gaúcha no branding da cerveja Polar Resumo: O artigo faz a discussão de uma identidade territorial que é hegemônica no Rio Grande do Sul, Brasil, e é utilizada no branding das marcas regionais.
Felippi, Ângela Cristina Trevisan +1 more
core +1 more source
Implementación del branding territorial como estrategia para el posicionamiento del municipio de Montenegro Quindío como destino ecoturístico [PDF]
, 2021 gráficos , tablasDe acuerdo al objetivo principal de esta investigación, se planteó posicionar a Montenegro, Quindío mediante el Branding Territorial y estrategias de Marketing que permitan la implementación del ecoturismo sostenible en el municipio.
De la pava Moreno, Natalia +2 more
core
Political Urban and Rural Studies: Introducing the Issue
RUDN Journal of Political Science, 2023 The increase in the political subjectivity of non-state actors, primarily megacities, has long been articulated, but still has not received sufficient understanding.
Elena V. Morozova, Anna V. Volkova
doaj +1 more source