Results 21 to 30 of about 669,625 (295)

Competitiveness of city geo-brand assessment: selecting the research methodology

Вестник университета, 2023
The article studies the problem of selecting the research methodology of a city geo-brand in order to identify the optimal methodological tools for assessing its competitiveness.
I. Yu. Aleksandrova
doaj   +1 more source

Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

International Studies: Interdisciplinary Political and Cultural Journal, 2017
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj   +1 more source

Brand of Libraries in the System of Territorial Branding

Visnyk of Kharkiv State Academy of Culture, 2019
Проаналізовано роль бібліотек у просуванні територій. Мета дослідження — узагальнити теоретичні підходи до використання бренду бібліотеки в територіальному брендингу. Запропоновано новий напрям територіального брендингу — «бібліотечна стратегія». Територіальний брендинг дозволяє сформувати позитивний образ території та залучити на неї інвестиції ...
openaire   +3 more sources

Small town branding for tourism purposes: Working with cultural values

Управление культурой
The article specifies the territorial branding definition as an economic and socio-cultural practice. The author characterizes branding as an activity aimed at identifying the most significant characteristics of a particular site for a specific target ...
Tatyana Yu. Bystrova
doaj   +1 more source

Event communications in the conditions of mediatization: actual problems and applications

Неофилология, 2023
The study is devoted to topical issues and the potential of using event-based brand promotion in competitive markets. The idea of promoting brands, products and services through special events is not new.
A. V. Prokhorov, E. P. Semishova, T. G. Pyadysheva   +2 more
doaj   +1 more source

Territorial branding as a regional development tool

Вестник университета
A brief analytical overview of forming and developing territory branding as a management tool has been presented. The purpose of the study is to analyze the impact of territorial branding on the economic development in regions.
V. S. Kryleva, A. D. Elfimova, F. G. Malieva   +2 more
doaj   +1 more source

Brand of Spain: perception within the country and abroad

Ибероамериканские тетради, 2017
The goal of the study was to analyze the perception of the territorial brand of Spain at home and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt.
Alina Koroleva
doaj   +1 more source

Umbrella Branding and the Provision of Quality [PDF]

, 2006
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both ...
Hakenes, Hendrik, Peitz, Martin
core   +1 more source

Do More Open Economies Export Less Diversely in Brazilian Agribusiness?

Agribusiness, EarlyView.
ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley   +1 more source

Value of Information of Improved Traceability in Fresh Produce Markets

Agribusiness, EarlyView.
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris, Mark R. Manfredo, Michael N. Kozicki   +2 more
wiley   +1 more source