Results 11 to 20 of about 3,523 (260)
Territorial marketing: restrictions on application in Russia
Вестник Пермского университета: Серия Экономика, 2017 The article investigates the restrictions to apply marketing concept at the territorial level of the domestic economy. The conceptual basis of the territorial marketing, its peculiarities and perspectives for its improvement in Russia have been ...
Yuliya Igorevna Dubova +2 more
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Challenge of Adapting Marketing Concepts and Tools to The Territory
المجلة الدولية للأداء الاقتصاديThis research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels ...
Samia Bounab, Samra Doumi
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The Conception of Marketing of Territorial Market Systems
Business Inform, 2023 The article is aimed at studying the scientific issues related to the acceleration of economic develop-ment of the spatial economy; determining the degree of influence of innovations on the nature of the territorial organization of economic activity; provision of a theoretical basis for the formation of zones of innovative growth of individual ...
Bubenko Pavlo T., Soboleva Ganna G.
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Mapping of territorial markets
, 2022 Malnutrition in all its forms (undernutrition, micronutrient deficiency, overweight and obesity) is a major global challenge, and improving nutrition is a key priority for global development, as recognized in the UN Decade of Action on Nutrition (2016–2025) and the 2030 Agenda for Sustainable Development.
Tartanac, Florence +8 more
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The Origin of Territory Marketing
Vestnik of the Plekhanov Russian University of Economics, 2023 Today’s world is subjected to fast and deep changes, which is caused both by global transformations, their local specific features and profiles and wide proliferation of digitalization affecting all spheres of life for individuals, society and whole territories.
E. M. Azaryan +3 more
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Digital marketing in mountain tourism: Challenges of the new time and development priorities [PDF]
BIO Web of ConferencesThe tourism industry is increasingly playing a special role in the economy of countries, regions, cities and individual locations. It not only becomes a source of replenishment of territorial budgets directly, but also contributes to the development of ...
Purhani Safar Hasan +3 more
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Territorial relationship marketing: a lever of territorial attractiveness
International Journal of Accounting, Finance, Auditing, Management and Economics, 2022 L’attractivité du territoire est un objectif stratégique des politiques publiques. Cet objectif est expliqué par la contribution des Investissements Directs à l’Étranger (IDE) à la croissance économique et même au développement durable du pays d’accueil. Néanmoins, la frénésie de la concurrence entre les territoires à l’échelle mondiale combinée ...
KHANFAR, Fatima Ezzahra +1 more
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Chakiñan, 2018 Con este artículo se busca identificar la estrategia, los enfoques y teorías que fundamentan la internacionalización de Marca País en Colombia, bajo una perspectiva histórica en el periodo 2002-2017.
Robert Ojeda Pérez +2 more
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El castillo español en la estampilla. Reflexiones en torno a la marca, el marketing y el territorio
Turismo y Sociedad, 2016 España es un país de castillos. La estampilla española nos revela una colección de imágenes evolutiva de este edificio. Se trata de una iconografía que pasa de lo simbólico a lo figurativo; del instrumento ideológico a la valorización del patrimonio y ...
Fernando Monroy Avella
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Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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