Results 11 to 20 of about 1,822,691 (249)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Chakiñan, 2018 Con este artículo se busca identificar la estrategia, los enfoques y teorías que fundamentan la internacionalización de Marca País en Colombia, bajo una perspectiva histórica en el periodo 2002-2017.
Robert Ojeda Pérez +2 more
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El castillo español en la estampilla. Reflexiones en torno a la marca, el marketing y el territorio
Turismo y Sociedad, 2016 España es un país de castillos. La estampilla española nos revela una colección de imágenes evolutiva de este edificio. Se trata de una iconografía que pasa de lo simbólico a lo figurativo; del instrumento ideológico a la valorización del patrimonio y ...
Fernando Monroy Avella
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Green marketing and territorial branding as a regional identity economy element [PDF]
BIO Web of ConferencesThe aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of ...
Bikmetov Evgeniy +4 more
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Revista Gestão em Análise, 2020 O turismo é uma atividade dinâmica e complexa do ponto de vista geográfico, visto que, cada vez mais, ele origina novos (e diferentes) segmentos de mercado com interesses individuais distintos.
Bruno Barbosa Sousa +2 more
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Revista de la Asociación Española de Investigación de la Comunicación, 2022 Diante da capacidade do audiovisual movimentar a economia, gerando empregos e renda, emerge a importância da criação das film commissions, organizações sem fins lucrativos criadas para atuar na atração e apoio logístico de produções.
Rute Paes +2 more
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TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE [PDF]
Management & Marketing, 2014 Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity.
Alexandra Zbuchea
doaj
Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
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Transformation of Z-Generation in the context of globalization and place marketing: the case of Hungarian students [PDF]
SocioEconomic Challenges, 2020 Considering that in most cases graduates of higher educational establishments stay and work in small settlements, the potential target audience for the use of territorial marketing tools is the student as representatives of generation Z.
Urbánné Treutz Ágnes
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Enhancing the Reputation of Territorial Brands through Digital Presence: The Case of “WeCasablanca” [PDF]
The aim of this paper is to explore the importance of implementing a digital marketing approach within the framework of a territorial brand and its potential for maintaining the promises that may be tackled to improve the image of the area at the ...
Yasmine Alaoui,Khatib Majda
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