Results 41 to 50 of about 3,523 (260)

MODERN MARKETING CONCEPTS AS THE BASIS FOR FORMATION AND INCREASE OF THE ATTRACTIVENESS OF CITIES AND TERRITORIES

open access: yesBaltic Journal of Economic Studies, 2017
Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are examined, separate economical ...
Iryna Budnikevych, Iryna Gavrysh
doaj  

The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley   +1 more source

A imagem da Região Centro de Portugal: a perspetiva dos seus residentes

open access: yesTourism & Management Studies, 2015
O principal objetivo desta investigação consistiu no desenvolvimento do conhecimento empírico quanto à opinião dos habitantes da região sobre o Centro, nomeadamente no que respeita ao seu nível de identificação com a região, com a sua marca e o seu ...
Manuel Gouveia   +2 more
doaj   +1 more source

Pesticide MRLs as Trade Barriers: Evidence From Vietnam's Coffee and Rice Exporters

open access: yesAgribusiness, EarlyView.
ABSTRACT As tariffs have declined globally through bilateral and regional trade agreements, food safety standards have emerged as significant determinants of agricultural trade flows. This study examines the impact of maximum residue limits (MRLs) for five pesticides—Azoxystrobin, Chlorpyrifos, Chlorantraniliprole, Clothianidin, and Cyhalothrin—on ...
Nhat Mai Nguyen   +2 more
wiley   +1 more source

Territorial Marketing as an Element Boosting the Development of a Commune

open access: yesReal Estate Management and Valuation, 2015
Recently, it has become popular to streamline the way of managing territorial units by adapting the marketing approach to a territorial dimension. The majority of cities and communes in Poland have realized that, in order to achieve their set goals under
Renigier-Biłozor Małgorzata   +1 more
doaj   +1 more source

Protection Motivation Theory and Farmers' Participation in Futures Markets: Evidence From Germany

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines why German farmers show limited adoption of commodity futures contracts despite substantial price volatility, applying Protection Motivation Theory (PMT) to understand the cognitive processes driving participation decisions in futures markets. Survey data from 303 German farmers collected in 2024 were analyzed using Partial
Hendrik Wever   +2 more
wiley   +1 more source

Not All Agreements Are Equal: Heterogeneous Effects of RTAs on Latin American Agri‐Food Exports, 1990–2019

open access: yesAgribusiness, EarlyView.
ABSTRACT Since the final decade of the 20th century, Latin American countries have increasingly regarded the signing of regional trade agreements (RTAs) as a promising strategy for expanding their exports. Within this context, the main objective of this study is to assess the impact of RTAs on agri‐food exports in Latin America over the period 1990 ...
María‐Isabel Ayuda   +2 more
wiley   +1 more source

L’ATTRACTIVITÉ DES INVESTISSEMENTS DANS LES ENTITÉS TERRITORIALES DÉCENTRALISÉES EN RÉPUBLIQUE DÉMOCRATIQUE DU CONGO PAR L’APPROCHE DU MARKETING TERRITORIAL. Regard sur la Ville de Tshikapa [PDF]

open access: yesCahiers Africains des Droits de l’Homme et de la Démocratie ainsi que du Développement Durable, 2022
Dans un contexte de la mondialisation, la part internationale de l’attractivité est devenue l’un des arguments mis en avant pour réorganiser les régions urbaines du monde avec une gouvernance qui permet de faire grossir le territoire urbain.
Benjamin MAWANGA SAMULOMBA   +1 more
doaj  

Do More Open Economies Export Less Diversely in Brazilian Agribusiness?

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley   +1 more source

Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine [PDF]

open access: yesProblems and Perspectives in Management, 2018
Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers ...
Oksana H. Penkova   +4 more
doaj   +1 more source

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