Results 21 to 30 of about 3,523 (260)
Revista Gestão em Análise, 2020 O turismo é uma atividade dinâmica e complexa do ponto de vista geográfico, visto que, cada vez mais, ele origina novos (e diferentes) segmentos de mercado com interesses individuais distintos.
Bruno Barbosa Sousa +2 more
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Revista de la Asociación Española de Investigación de la Comunicación, 2022 Diante da capacidade do audiovisual movimentar a economia, gerando empregos e renda, emerge a importância da criação das film commissions, organizações sem fins lucrativos criadas para atuar na atração e apoio logístico de produções.
Rute Paes +2 more
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TERRITORIAL MARKETING BASED ON CULTURAL HERITAGE [PDF]
Management & Marketing, 2014 Territorial marketing could be an effective strategy leading to economic development. Considering the developments in contemporary society and economy, it has become a necessity.
Alexandra Zbuchea
doaj
Territorial e-marketing role in improving of hotel business efficiency in Syria after war
Вестник университета, 2022 The purpose of the study is to determine the degree of deterioration in marketing activities in Syrian hotels during and after war. It was found that the territorial electronic marketing programmes followed by the state and hotels after the war resulted ...
Aljabi Maher
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Bulletin of Geography. Socio-Economic Series, 2022 The role of place marketing and branding as a modus for enhancing public sector efficiency is growing, especially in territorial self-government units (TSGUs). A growing proportion maintains the relevant responsible agencies.
Mariusz E. Sokołowicz +2 more
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THE ESSENCE (THE NATURE) AND THE ROLE OF AREA MARKETING POTENTIAL IN THE MANAGEMENT OF TERRITORIES
Вестник Северо-Кавказского федерального университета, 2022 The article reveals the essence of the marketing potential of the territory in the management of territorial formations; describes the role of the marketing potential of the territory in creating a strategy for the management of territorial units.
Anton N. Krivenko
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TERRITORY MARKETING AS A TOOL FOR THE FORMATION OF A TERRITORIAL CLUSTER
Вестник Тверского государственного университета. Серия: Экономика и управление, 2023 Актуальность исследования заключается в том, что современное экономическое развитие имеет множество очевидных тенденций, а именно: регионализация и глобализация. Реализация кластерной политики является существенным условием эффективного развития территории, что ведет к повышению конкурентоспособности региона.
openaire +1 more source
Marketing territorial una herramienta estratégica para el sector rural: Revisión bibliográfica
AiBi Revista de Investigación, Administración e Ingeniería, 2020 El presente artículo de revisión se basa en un estudio bibliográfico en el que se busca seleccionar analizar y sintetizar la literatura científicas sobre el marketing territorial como parte fundamental y estructural para el desarrollo del proyecto de ...
Dario Burgos-Cañas +2 more
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Integrating Ecology and Economics in Agent‐Based Models to Support Agricultural Policy
Advanced Science, EarlyView.Agent‐based models are valuable tools for studying social‐ecological systems in agriculture. This review maps how existing agent‐based models represent the human and natural domains of agriculture, and discusses developments in economic and ecological agent‐based modeling.
Daniel Vedder +5 more
wiley +1 more source
A influência da inteligência de mercado no planejamento de uma cidade inteligente
Revista Informação na Sociedade Contemporânea, 2021 Com o surgimento de novas cidades inteligentes empresas evoluem seus processos, produtos e posicionamento de mercado com o intuito de aumentar vendas ou buscar parcerias que propiciem o desenvolvimento de seus negócios, porém quais serão as ...
André Luiz Gomes, Taiane Ritta Coelho
doaj +1 more source